Heineken brands

A New Star Is Born: Heineken® Silver Launches in U.S. as Premium Lower-Carb, Lower-Cal Beer

Retrieved on: 
Wednesday, March 22, 2023
Taste, Silver, Heineken brands, Partnership, Coachella (festival), Friends, ABV, Marketing, US Open (tennis), Water, Heineken, Yeast extract, Beer

WHITE PLAINS, N.Y., March 22, 2023 /PRNewswire/ -- Good times are soon to be in session with the debut of a great tasting and supremely drinkable new brew. Heineken® Silver is hitting shelves nationwide as a crisp and refreshing, lower-carb, lower-cal addition to Heineken's iconic lineup.

Key Points: 
  • Heineken® Silver is hitting shelves nationwide as a crisp and refreshing, lower-carb, lower-cal addition to Heineken's iconic lineup.
  • The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume.
  • Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken's signature A Yeast.
  • Heineken Silver is rolling out nationally this spring in 12-oz slim cans, 12-oz bottles, and 24-oz cans.

The world's first virtual beer is here, Cheers to Heineken Silver

Retrieved on: 
Thursday, March 17, 2022
Decentraland, Twitter, Taste, Technology, Reuters, Farmer, Atmosphere, Beer, Water, American depositary receipt, Heineken N.V., Bloomberg, Group, Heineken brands, Ballet Pixelle, OTCQX, NPC, ADR, Euronext, Non-fungible token, Heineken

AMSTERDAM, March 17, 2022 /PRNewswire/ -- Heineken today launched its first, brand new, virtual beer, Heineken Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.

Key Points: 
  • AMSTERDAM, March 17, 2022 /PRNewswire/ -- Heineken today launched its first, brand new, virtual beer, Heineken Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.
  • Forget hops harvested in fields, virtual Heineken Silver is brewed with Binary Coded Hops grown by NPC (non-player character) farmers.
  • To add a little more flavour to the metaverse and the virtual Heineken Silver, Heineken has partnered with Spanish self-taught street artist, J. Demsky to help design parts of the virtual home of Heineken Silver.
  • To see J. Demsky's inspired virtual home for Heineken Silver, and enjoy an endless supply of Heineken's new virtual beer, simply visit: https://play.decentraland.org/?island=Ii7xt&position=-123%2C-82 .

The world's first virtual beer is here, Cheers to Heineken Silver

Retrieved on: 
Thursday, March 17, 2022
Decentraland, Twitter, Taste, Technology, Reuters, Farmer, Atmosphere, Beer, Water, American depositary receipt, Heineken N.V., Bloomberg, Group, Heineken brands, Ballet Pixelle, OTCQX, NPC, ADR, Euronext, Non-fungible token, Heineken

AMSTERDAM, March 17, 2022 /PRNewswire/ -- Heineken® today launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.

Key Points: 
  • Brewing with Pixels, Not Yeast Heineken launches first virtual beer brewed in the virtual world, Heineken Silver
    AMSTERDAM, March 17, 2022 /PRNewswire/ -- Heineken today launched its first, brand new, virtual beer, Heineken Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland.
  • Forget hops harvested in fields, virtual Heineken Silver is brewed with Binary Coded Hops grown by NPC (non-player character) farmers.
  • To add a little more flavour to the metaverse and the virtual Heineken Silver, Heineken has partnered with Spanish self-taught street artist, J. Demsky to help design parts of the virtual home of Heineken Silver.
  • To see J. Demsky's inspired virtual home for Heineken Silver, and enjoy an endless supply of Heineken's new virtual beer, simply visit: https://play.decentraland.org/?island=Ii7xt&position=-123%2C-82 .

Heineken® and TIËSTO celebrate the Formula 1 Heineken Dutch Grand Prix weekend in style with a unique performance on the track

Retrieved on: 
Sunday, September 5, 2021
Open wheel racing, Beer in the Netherlands, Heineken brands, Dutch Grand Prix, Beatport, Heineken, Auto racing, Formula racing

ZANDVOORT, Netherlands, Sept. 5, 2021 /PRNewswire/ -- Heineken® celebrated the historic return of Formula 1® to Zandvoort in the Netherlands with a performance like no other. After all the F1® and W Series™ racing action over the weekend, a different vehicle took to the track with Dutch superstar DJ TIËSTO on board treating fans to an exclusive 60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.

Key Points: 
  • After all the F1and W Seriesracing action over the weekend, a different vehicle took to the track with Dutch superstar DJ TISTO on board treating fans to an exclusive 60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.
  • To add to the theatre of the performance the truck shot out biodegradable confetti onto the track.
  • The truck featured artwork by renowned Dutch artist Joseph Klibansky.
  • The livestream is available to watch on Beatport channels until the end of year.

Heineken® and TIËSTO celebrate the Formula 1 Heineken Dutch Grand Prix weekend in style with a unique performance on the track

Retrieved on: 
Sunday, September 5, 2021
Open wheel racing, Beer in the Netherlands, Heineken brands, Beatport, Heineken, Dutch Grand Prix, Auto racing, Formula racing

ZANDVOORT, Netherlands, Sept. 5, 2021 /PRNewswire/ -- Heineken celebrated the historic return of Formula 1to Zandvoort in the Netherlands with a performance like no other.

Key Points: 
  • ZANDVOORT, Netherlands, Sept. 5, 2021 /PRNewswire/ -- Heineken celebrated the historic return of Formula 1to Zandvoort in the Netherlands with a performance like no other.
  • After all the F1and W Seriesracing action over the weekend, a different vehicle took to the track with Dutch superstar DJ TISTO on board treating fans to an exclusive 60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium celebrations on Sunday 5th September.
  • To add to the theatre of the performance the truck shot out biodegradable confetti onto the track.
  • Klibansky developed the design especially for the F1 and W Series podium, in collaboration with Heineken, which depicts local elements synonymous with the Netherlands, but with a contemporary twist.

India’s United Breweries becomes part of the HEINEKEN group

Retrieved on: 
Friday, July 30, 2021
United Breweries Group, Companies, Fermented drinks, Heineken brands, Alcoholic drinks, Kingfisher, Heineken N.V., Heineken, Beer, Universal Business Language

UBL becomes a top HEINEKEN operating company, Kingfisher a top 5 global brand

Key Points: 
  • UBL becomes a top HEINEKEN operating company, Kingfisher a top 5 global brand
    Amsterdam, 30 July 2021 Heineken N.V. (HEINEKEN) announces that, following United Breweries Limiteds (UBL) annual general meeting on 29 July 2021, it has obtained control of UBL in India.
  • This follows HEINEKENs recent acquisition of additional ordinary shares in UBL on 23 June 2021, taking its shareholding in UBL from 46.5% to 61.5%.
  • India offers an exciting long-term growth opportunity as per capita beer consumption is low at 2 litres per annum.
  • UBL will be a top HEINEKEN operating company and Kingfisher a top 5 global brand.

Incogmeato By Morningstar Farms Joins Forces With Heineken 0.0 To Bring The 4th For All

Retrieved on: 
Thursday, June 24, 2021
Heineken brands, Beer in the Netherlands, Heineken, Meaty, Grilling, Burger, Food and drink, Human activities, Cooking

The two brands created custom '4th for All' kits to surprise and satisfy American workers on the clock during the Fourth of July holiday.

Key Points: 
  • The two brands created custom '4th for All' kits to surprise and satisfy American workers on the clock during the Fourth of July holiday.
  • Each kit also includes Heineken 0.0, which has 100% of the taste, but 0.0% of the alcohol.
  • "Incogmeato plant-based burgers and Heineken 0.0 are the next-gen burger and beverage combo making grilling more flavorful and accessible this summer," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company.
  • "Our 4th For All Kitsdeliver the meaty, juicy and refreshing flavors in a way you can feel good about."

HEINEKEN acquires shares in United Breweries in India

Retrieved on: 
Wednesday, June 23, 2021
Heineken brands, Heineken N.V., Beer in the Netherlands, Companies, Heineken, Breweries, OTC Markets Group, Dutch culture, OTCM QX ADR 30 Index

Led by the Heineken brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.

Key Points: 
  • Led by the Heineken brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.
  • HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
  • Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam.
  • HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Kantar: Economic Optimism Drives Brand Values to Record Levels

Retrieved on: 
Monday, June 21, 2021
Technology, Professional services, Automotive, Consumer, General Automotive, Entertainment, Online, Food, Beverage, Marketing, Fashion, Advertising, Communications, Retail, Other Consumer, Finance, Consumer electronics, Online Retail, Heineken brands, Articles, Beer in the Netherlands, Brand, Communication design, Product management, Heineken, Sustainability

However, we have also seen growth in industries where many were predicting challenges early in the pandemic.

Key Points: 
  • However, we have also seen growth in industries where many were predicting challenges early in the pandemic.
  • Heineken was the fastest growing beer brand growing 16% (#4 in alcohol ranking)
    Reputation, especially for sustainable and ethical purposes, is increasingly a driver for brand growth.
  • Similarly, LOral Paris successfully bucked the trend across beauty brands in the pandemic, securing brand growth by flexing its assets and driving female empowerment.
  • Those brands that are evolving their values, projecting leadership on these issues are demonstrating differentiation and standing out.

HEINEKEN USA To Be Exclusive Import Beer and Hard Seltzer Partner of the Miami Dolphins and Hard Rock Stadium

Retrieved on: 
Tuesday, May 11, 2021
Heineken brands, Alcoholic drinks, Fermented drinks, Beer, Birra Moretti, Heineken, Strongbow, Amstel Brewery, Hard seltzer, Tiger Beer, Heineken N.V.

b'WHITE PLAINS, N.Y., May 11, 2021 /PRNewswire/ --HEINEKEN USA will be sponsoring its first-ever National Football League (NFL) team as the exclusive import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

Key Points: 
  • b'WHITE PLAINS, N.Y., May 11, 2021 /PRNewswire/ --HEINEKEN USA will be sponsoring its first-ever National Football League (NFL) team as the exclusive import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
  • The import beer category exclusivity includes alcohol-free beer, hard seltzer and the company\'s flagship beer, Heineken.\nThrough this partnership, fans will be able to enjoy eight Heineken branded bars throughout Hard Rock Stadium, with concentrated branding in the southwest corner quadrant of the stadium.
  • Key brands imported into the U.S. are Heineken the world\'s most international beer brand, Heineken 0.0 an alcohol-free beer innovation, the Dos Equis Franchise, the Tecate Franchise, and AriZona SunRise Hard Seltzer.
  • HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more.