Revealed: America's Iconic Brands Most Effective at Winning Hispanic Consumers
A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers.
- A recent study of over 250 iconic brands identified the top 10 brands for Hispanic consumers.
- These brands, according to Collage Group, showcase both strong commitment to the Hispanic community as well as excellence in marketing executions that authentically resonate with the cultural traits and needs of Hispanic consumers.
- With regard to Hispanic consumers, all 10 top brands excelled on Fit and Relevance.
- Brands should also acknowledge and celebrate Hispanic patriotic pride, and be mindful to connect with the Hispanic sense of destiny and their Optimism.