Press release - MEPs vote for tougher rules on political advertising
Restricting targeting strategies and a de facto ban on micro-targeting
- Restricting targeting strategies and a de facto ban on micro-targeting
Under the changes made by MEPs to the Commission’s proposal, only personal data explicitly provided for online political advertising can be used by advert providers. - Micro-targeting, a strategy that uses consumer data and demographics to identify the interests of specific individuals, will therefore not be possible.
- Tackling interference from abroad
MEPs propose non-EU based entities be banned from financing political advertisements in the EU. - Greater transparency
MEPs also made significant changes to ensure that citizens, authorities and journalists have easy access to information on political advertisement.