Beyoncé Knowles-Carter Introduces Cécred: Hair-Honoring Care, Validated by Science
LOS ANGELES, Feb. 20, 2024 /PRNewswire/ -- Beyoncé Knowles-Carter announced the launch of Cécred, a new haircare line that honors global traditions while delivering what hair craves: rich conditioners and fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moisture and shine. Inspired by hair rituals from global cultures, the products feature an array of butters, oils, honey, and fermented rice water to nourish hair. Cécred launches with the Foundation Collection, eight products that cleanse, condition, and visibly repair.
- "The journey of creating Cécred has taken years, and I'm so proud to finally reveal what we've been working on," says Cécred founder and chairwoman Beyoncé Knowles-Carter.
- My entire life and career, I've worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs.
- Our patent-pending technology, made from wool-derived keratin, honey, and lactobacillus ferment, closely matches and replaces depleted proteins in hair.
- Its molecular weight is small enough to deeply penetrate the cortex to visibly strengthen weak, damaged, or highly manipulated hair.