Maruchan Celebrates its Fans with New Brand Anthem Campaign
IRVINE, Calif., Oct. 11, 2023 /PRNewswire/ -- Maruchan, the producer of America's favorite instant ramen noodles, unveiled today a love song dedicated to its loyal community of fans, with a brand campaign and commercial debut. For over 45 years, Maruchan has delivered the same high quality, flavorful instant noodles at an accessible price point. Maruchan enthusiasts recognize this key differentiator and proudly show their brand love in creative ways, including recipe hacks and fan art, which is what inspired the brand's new fan anthem.
- Maruchan enthusiasts recognize this key differentiator and proudly show their brand love in creative ways, including recipe hacks and fan art, which is what inspired the brand's new fan anthem.
- The spot brings Maruchan fans' love to life through vibrant scenes featuring mouthwatering product shots, set to a catchy beat with lyrics pulled directly from fans' Tweets, comments, and posts.
- "Our mission in creating Maruchan's Anthem is to honor our dedicated fans who show the brand love and recognize that not all instant ramen is created equal," said Mark Machino, Manager, Sales and Marketing at Maruchan.
- "Our new Anthem pulls direct quotes from Maruchan fans' social conversation and content as an acknowledgement and thank you for being a part of our community."