Mānuka honey

How NZ's own law helped Australia win the Manuka Honey trademark war

Retrieved on: 
Sunday, June 4, 2023

The recent decision in “one of the most complex and long running” trademark cases in New Zealand was a loss for the country’s mānuka honey producers.

Key Points: 
  • The recent decision in “one of the most complex and long running” trademark cases in New Zealand was a loss for the country’s mānuka honey producers.
  • But it also served to highlight just how ill-equipped our laws are for protecting Māori taonga (treasures) and mātauranga Māori (traditional knowledge).
  • Certification marks are a type of trademark where the owner independently certifies that their goods possess certain defined characteristics.

The question of distinctiveness

    • The mānuka case dates back to 2015, when New Zealand honey producers lodged an application for the Manuka Honey trademark.
    • The Australian Manuka Honey Association opposed the application, arguing the proposed trademark was merely descriptive and not distinctive.
    • Read more:
      Mānuka honey: who really owns the name and the knowledge

      The distinctiveness test involves assessing whether the “average consumer” would regard the certification mark as a normal way of designating characteristics of the goods in question.

Mānuka as taonga

    • Some scientists believe that Leptospermum scoparium likely originated in Australia and travelled to New Zealand before the last ice age, probably with the assistance of birds.
    • Mānuka, as both kupu and plant, is regarded as a taonga by Māori.
    • Much of the knowledge about the unique characteristics of mānuka is directly derived from mātauranga Māori.

Limitations of New Zealand IP law

    • The mānuka case reveals some of the gaps in the intellectual property system in Aotearoa, especially in relation to the protection of taonga plants and mātauranga Māori.
    • Assistant Commissioner of Trade Marks Natasha Alley said she “carefully considered” the taonga status of mānuka, in addition to tikanga Māori and Te Tiriti o Waitangi/Treaty of Waitangi in deciding the case.

Protection of taonga and mātauranga Māori

    • The need to provide legal protection for taonga and mātauranga Māori – including through the intellectual property system – has been long discussed in Aotearoa.
    • The 1991 Wai 262 claim asked the Waitangi Tribunal to redress Crown laws and policies that denied Māori control over taonga, in violation of Te Tiriti.
    • In 2011, the Waitangi Tribunal issued a report containing specific recommendations about how New Zealand intellectual property laws should be reformed to ensure that taonga and mātauranga are protected.

Wedderspoon Unveils New Manuka Honey Digestive Gummy Supplements

Retrieved on: 
Wednesday, September 15, 2021

Wedderspoon , the #1 selling Manuka Honey brand in the U.S., today announced the launch of its newest product line, Manuka Honey Digestive Gummies, created for health-conscious consumers looking for daily digestive support.

Key Points: 
  • Wedderspoon , the #1 selling Manuka Honey brand in the U.S., today announced the launch of its newest product line, Manuka Honey Digestive Gummies, created for health-conscious consumers looking for daily digestive support.
  • View the full release here: https://www.businesswire.com/news/home/20210915005067/en/
    Manuka Honey Gummy Supplements come in a variety of flavors for both immunity and digestive support.
  • One of Manuka honeys most widely-known uses is to assist with digestive health so a Manuka honey Digestive Gummy was a smart and exciting addition to our current supplement line.
  • In 2019, Wedderspoon expanded its portfolio with a celebration of Manuka honey innovation, including personal care products, seasonal relief and daily supplementsall crafted with authentic Manuka honey.

Tahi Manuka Honey Now Available on Walmart.com and OneLavi.com

Retrieved on: 
Friday, July 23, 2021

Luxury Lifestyle Awards in 2020 praised Tahi honey for its “unique taste and texture profile -- rich and golden, smooth and creamy, sweet yet mild.”

Key Points: 
  • Having Walmart.com and OneLavi carry Tahi honey makes it easy for consumers in the United States to buy the Best Luxury Honey in the world, says Suzan Craig, founder and director of Tahi honey in New Zealand.
  • Tahi is part of the UMF Honey Association, which sets the UMF global standard that measures the purity and quality of Manuka honey, so consumers know that they are buying 100% genuine Manuka honey.
  • Tahi honey varieties available in the U.S.:
    Tahi Forest Honey MGO 40+, a delicious mix of native New Zealand flowers (including Manuka) thats ideal for everyday eating and cooking.
  • A range of Tahi UMF Manuka honey , certified as authentic New Zealand Manuka honey , containing all the unique and natural properties that make Manuka honey popular worldwide.

Tahi Manuka Honey Named Best Luxury Honey in the World

Retrieved on: 
Monday, June 28, 2021

PALM BEACH, FL, June 28, 2021 (GLOBE NEWSWIRE) -- Luxury Lifestyle Awards has honored Tahi Honey as the Best Luxury Honey in the world.

Key Points: 
  • PALM BEACH, FL, June 28, 2021 (GLOBE NEWSWIRE) -- Luxury Lifestyle Awards has honored Tahi Honey as the Best Luxury Honey in the world.
  • We are honored that a prestigious organization, such as Luxury Lifestyle Awards, which seeks to celebrate the best luxury goods and services in the world, has chosen Tahi as the Best Luxury Manuka Honey in the world, says Suzan Craig, founder and director of Tahi honey in New Zealand.
  • Tahi UMF 5+ 250gm Manuka honey, certified as authentic New Zealand Manuka honey, containing all the unique and natural properties that make Manuka honey popular worldwide.
  • Being named the Best Luxury Manuka Honey is an honor for Tahis staff, who believe in our mission to create the best honey in the world and take care of the land we live on, Craig adds.

Moms Believe In The Healing Powers Of Elusive Australian Manuka Honey

Retrieved on: 
Thursday, June 3, 2021

The survey, conducted by Niki's Natural Wipes to better understand the interest in manuka honey, included more than 300 parents of children ages 0-10.

Key Points: 
  • The survey, conducted by Niki's Natural Wipes to better understand the interest in manuka honey, included more than 300 parents of children ages 0-10.
  • A full 80% of parents surveyed agree that all-natural "super-ingredients" like manuka honey have the potential to help transform the way they care for themselves and their families.
  • "Parents are aware of the amazing healing powers of manuka honey and are eager to put it to use in their families."
  • However, 35% of parents surveyed say the cost makes them not want to use Manuka honey and 37% of parents surveyed think manuka honey is hard to find.

Tahi Manuka Honey -- Named Best Luxury Honey in the World -- Now Available on Walmart.com

Retrieved on: 
Thursday, May 20, 2021

b'PALM BEACH, FL, May 20, 2021 (GLOBE NEWSWIRE) -- Tahi New Zealand, which Luxury Lifestyle Awards recently named the Best Luxury Honey in the world, is now available on Walmart.com .\n\xe2\x80\x9cThis is great news.

Key Points: 
  • b'PALM BEACH, FL, May 20, 2021 (GLOBE NEWSWIRE) -- Tahi New Zealand, which Luxury Lifestyle Awards recently named the Best Luxury Honey in the world, is now available on Walmart.com .\n\xe2\x80\x9cThis is great news.
  • Walmart.com is now carrying the \xe2\x80\x9cBest Luxury Honey\xe2\x80\x9d in the world,\xe2\x80\x9d says Suzan Craig, founder and director of Tahi honey in New Zealand.
  • \xe2\x80\x9cAnd we are introducing to American consumers our 100 percent pure Manuka honey and lozenges on Walmart.com.\xe2\x80\x9d\nTahi Manuka Honey is a pure, potent, biodiversity-positive honey that has a delicious taste.
  • Tahi Manuka honey lozenges are 100 percent UMF\xe2\x84\xa2 15+ Manuka honey with no added water, sugar, or anything artificial.\xc2\xa0Tahi lozenges are the only ones made from 100 percent honey and UMG 15+.\nTahi UMF 5+ 250gm Manuka honey, certified as authentic New Zealand Manuka honey, containing all the unique and natural properties that make Manuka honey popular worldwide.\nTahi Beelicious Honey (Bee) 250gm/400gm, which has a tasty blend that kids will love.\nAll of Tahi\xe2\x80\x99s honey products are rated by Unique Manuka Factor (UMF) to put consumers at ease the Manuka honey they are buying is 100 percent pure.

Comvita Ranked Fastest Growing Manuka Honey Brand in the U.S.

Retrieved on: 
Thursday, April 15, 2021

b'SANTA BARBARA, Calif., April 15, 2021 /PRNewswire/ --Comvita, the global leader in UMF Manuka Honey, announced today it has taken the #1 spot for dollar growth in the trending Manuka Honey category over the last 52 weeks, according to January 24, 2021 SPINS data for the U.S. market.

Key Points: 
  • b'SANTA BARBARA, Calif., April 15, 2021 /PRNewswire/ --Comvita, the global leader in UMF Manuka Honey, announced today it has taken the #1 spot for dollar growth in the trending Manuka Honey category over the last 52 weeks, according to January 24, 2021 SPINS data for the U.S. market.
  • Comvita\'s tremendous retail expansion paired with a stronger digital footprint than any other Manuka brand has allowed the award-winning company to secure its fastest growing brand status with consumers in the increasing US market.\nComvita, who pioneered the entire Manuka Honey category in the 1970s across New Zealand and Asia, has tirelessly shared its passion for nature\'s most powerful honey in the US.
  • This trend has positively impacted the Comvita brand, which has stood for premium quality and sustainability for nearly 50 years.
  • In addition to its Manuka product range, Comvita owns and operates the world\'s largest fresh-picked Olive Leaf farm and offers a broad range of other purest source health and wellness products.

Tahi Manuka Honey, A Superfood for Health, Now is Available on OneLavi.com

Retrieved on: 
Tuesday, April 6, 2021

OneLavi.com is just one of the first retail outlets we hope will carry our 100 percent pure Manuka honey products.

Key Points: 
  • OneLavi.com is just one of the first retail outlets we hope will carry our 100 percent pure Manuka honey products.
  • Tahi honey varieties available on OneLavi.com include:
    Tahi Manuka Multifloral Honey MGO 80+, 400gm, which has a sweet, smooth and mildly tangy taste.
  • Tahi Manuka honey lozenges are 100 percent pure with no added water, sugar, or anything artificial.
  • Tahi UMF 5+ 250gm Manuka honey, certified as authentic New Zealand Manuka honey, containing all the unique and natural properties that make Manuka honey popular worldwide.

Tahi Will Highlight its 100 Percent Pure Manuka Honey Product Line at ECRM’s Retailer/Brand Program in March

Retrieved on: 
Wednesday, March 17, 2021

PALM BEACH, FL, March 17, 2021 (GLOBE NEWSWIRE) -- Tahi Honey, the makers of 100 percent pure Manuka honey, will highlight its product line at next week's ECRMs Healthy Living, Vitamin, and Nutrition Program.

Key Points: 
  • PALM BEACH, FL, March 17, 2021 (GLOBE NEWSWIRE) -- Tahi Honey, the makers of 100 percent pure Manuka honey, will highlight its product line at next week's ECRMs Healthy Living, Vitamin, and Nutrition Program.
  • Tahi honey varieties available on OneLavi.com include:
    Tahi Manuka Multifloral Honey MGO 80+, 400gm, which has a sweet, smooth, and mildly tangy taste.
  • Tahi Manuka honey lozenges are 100 percent UMF15+ Manuka honeywith no added water, sugar, or anything artificial.
  • Tahi UMF 5+ 250gm Manuka honey, certified as authentic New Zealand Manuka honey, containing all the unique and natural properties that make Manuka honey popular worldwide.

Comvita launches Special Reserve Manuka and OneHive movement

Retrieved on: 
Monday, March 8, 2021

This special reserve Manuka Honey is a celebration of our beekeeping capability, our founding principles and ongoing commitment to Kaitiakitanga guardianship and protection of our natural environment".

Key Points: 
  • This special reserve Manuka Honey is a celebration of our beekeeping capability, our founding principles and ongoing commitment to Kaitiakitanga guardianship and protection of our natural environment".
  • As part of the launch, Comvita invites consumers to become part of its newly established global OneHive movement.
  • The Special Reserve UMF 25+ Manuka Honey couldn't be a more perfect example of that."
  • The Special Reserve UMF 25+ product will retail for NZD$645, and can be purchased online via the Comvita virtual store www.wellnesslab.comvita.co.nz , or at any Comvita retail outlet including the Wellness Lab in Auckland.