Hard Rock International Unveils "WE ARE" Initiative with Director, Actress and Activist Eva Longoria and Charity Partners for International Women's Month
HOLLYWOOD, Fla., March 1, 2024 /PRNewswire/ -- To celebrate International Women's Month, Hard Rock International announced a new "WE ARE" initiative honoring its ongoing commitment to championing women's health and empowerment. Through its "WE ARE" campaign this March, Hard Rock will join forces with Eva Longoria to encourage women around the world to share their personal stories, help uplift women's narratives on critical issues and spotlight nearly 1,000 performances by talented female musicians in special events at its Cafe, Hotel and Casino locations throughout the month. Hard Rock is also releasing a limited-edition t-shirt and exciting food and beverage menu items. Through its charitable arm, Hard Rock Heals Foundation®, the company is raising funds throughout the month to benefit two organizations working to support women and women's health: Global Gift Foundation and Magee-Womens Research Institute.
- "We're excited to work with Eva Longoria – a strong women's activist, artist and business owner.
- "I'm thrilled to partner with Hard Rock and help spotlight all the incredible work the "WE ARE" initiative is doing, particularly in supporting women's health, rights and societal issues," said Eva Longoria.
- Hard Rock's official International Women's Month "WE ARE" t-shirt is also now available for purchase in select stores and online at Rock Shop .
- For the full Hard Rock International Women's Month performance schedule, visit www.hardrock.com/women .