'Everything We Ever Imagined and Then Some': 2019 Acura RDX Marketing Campaign Harkens to Brand's Precision Crafted Performance Roots
Retrieved on:
Wednesday, June 6, 2018
The 2019 RDX is a modern take on the brand's original mantra: Precision Crafted Performance.
Key Points:
- The 2019 RDX is a modern take on the brand's original mantra: Precision Crafted Performance.
- Led by Acura's AOR MullenLowe, the new RDX marketing campaign traces the authentic roots of Precision Crafted Performance.
- From the first generation NSX and Acura's storied motorsports history, all have helped establish the sportier design direction reflected in today's RDX.
- The spot also highlights additional Acura products that speak to the brand's performance core, including: the Acura Precision Concept, second-generation NSX and Acura ARX-05 Daytona Prototype international race car.