National CineMedia (NCM) Launches New Offerings to Transform Cinema into a Modern, Full-Funnel Media Solution
In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.
- In addition to these industry-firsts, NCM released the findings from its second attention study, reaffirming cinema as the number one platform for attention.
- Programmatic: For the first time, media buyers can access real-time, data-driven trading of cinema ad inventory, bidding on available audiences during NCM’s show, Noovie®.
- Notably, the Adelaide attention unit ratings analysis has already shown that cinema campaigns rank in the top 5% of all media.
- Other recent editorial launches in The Noovie Show include “Religion of Sports” about inspirational athletes, and “Bowl’d Entrepreneurs” from One37PM.