Mastercard to Acquire Ekata to Advance Digital Identity Efforts
Central to creating trust in a digital world is the ability to prove your digital identity - who you are, whether you are interacting in person, online or in app.\nToday, Mastercard (NYSE: MA) took steps to advance its identity verification efforts with the acquisition of Ekata for US$850 million.\nDigital identity is a foundational part of Mastercard\xe2\x80\x99s multi-layered approach to security.
- Central to creating trust in a digital world is the ability to prove your digital identity - who you are, whether you are interacting in person, online or in app.\nToday, Mastercard (NYSE: MA) took steps to advance its identity verification efforts with the acquisition of Ekata for US$850 million.\nDigital identity is a foundational part of Mastercard\xe2\x80\x99s multi-layered approach to security.
- In 2019, the company introduced a new framework on how digital interactions should evolve, as well as how digital identity will build trust, collaboration and economic growth.
- "With the addition of Ekata, we will advance our identity capabilities and create a safer, seamless way for consumers to prove who they say they are in the new digital economy.
- The Ekata product suite is powered by the Ekata Identity Engine, comprised of two proprietary data sets \xc2\xad\xe2\x80\x94 the Ekata Identity Graph and the Ekata Identity Network.