Downy

adam&eveNYC and DDB NY Merge and Form New Creative Powerhouse

Retrieved on: 
Wednesday, May 31, 2023
International, NBA2K, Heart, Kraft Foods, DDB Worldwide, CALM, Chief creative officer, DDB, McDonald's, JetBlue, CX, Samsung, Febreze, Crocs, International Agency for Research on Cancer, Macdonald, PepsiCo, CCO, Delta, Downy, Creativity, Goldman Sachs, Atlanta, Procter & Gamble, Partner, Defence Bills Agency, String interpolation, Welch's, Growth, Coca-Cola, Netflix, PlayStation, Tourism, Bose, Walgreens, Publicis, Pringles, Atlantic Ocean

NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency. The merged entity will be called adam&eveDDB marking a new era for DDB's offering in the Big Apple. 

Key Points: 
  • NEW YORK, May 31, 2023 /PRNewswire/ -- DDB Worldwide has announced that its DDB New York office will merge with adam&eveNYC to form a dynamic new offering in North America that embodies the heart of a startup and the capabilities of a world-class full-service creative agency.
  • While at Digitas, Winterton has been leading a team of 600 across clients including Crocs, Delta, Goldman Sachs and many others.
  • Winterton has led accounts and built incredible teams for the likes of Proctor & Gamble, Kraft, and McDonald's, winning numerous creative and effectiveness awards.
  • As a full-service creative agency, the newly formed adam&eveDDB shop will consist of disciplines across brand and communications strategy, creative, integrated production, design, CX, and experiential.

Digimarc Welcomes Fortune 500 Executive Katie Kool to its Board of Directors

Retrieved on: 
Monday, March 14, 2022
The Conference Board, NASDAQ, Washington University in St. Louis, Twitter, Digimarc, Procter & Gamble, BA, Health promotion, Leadership, Communication, KW, CFO, DMRC, Education, Kool, Global, Board, Multimedia, Efficiency, Board of directors, MBA, Tide, Compensation, Solution, Economic development, Audit, Growth, P&G, Investor relations, Student, CEO, LinkedIn, Kalamazoo College, Public relations, Management, Downy

BEAVERTON, Ore., March 14, 2022 /PRNewswire/ -- Digimarc Corporation (Nasdaq: DMRC), creator of Digimarc watermarks that are driving the next generation of digital identification and detection-based solutions, announced that Katie Kool has been elected to its Board of Directors, effective July 1, 2022.

Key Points: 
  • BEAVERTON, Ore., March 14, 2022 /PRNewswire/ -- Digimarc Corporation (Nasdaq: DMRC), creator of Digimarc watermarks that are driving the next generation of digital identification and detection-based solutions, announced that Katie Kool has been elected to its Board of Directors, effective July 1, 2022.
  • "Katie's experience as a C-Suite executive for one of the largest companies in the world will be a fantastic asset as we scale and position ourselves for growth," said Digimarc CEO Riley McCormack.
  • "We will benefit tremendously from her deep, first-hand understanding that, for many industries, the path to true digital transformation starts with product digitization."
  • She also chairs the Tide Cleaners Advisory Board and is an active member on the GreenEarth Cleaning Advisory Board.

Procter & Gamble Announces First Lenor Paper Bottle Pilot and Joins Paboco Community of Pioneer Brands

Retrieved on: 
Tuesday, July 20, 2021
Family, Manufacturing, Consumer, Environment, Packaging, Containers, Downy, Wine bottle, Plastic container, Plastic, Packaging and labeling, Tools, Materials, Product

P&G unveils its first paper bottle for Lenor in partnership with paper bottle company Paboco, announcing a pilot for Western Europe in 2022.

Key Points: 
  • P&G unveils its first paper bottle for Lenor in partnership with paper bottle company Paboco, announcing a pilot for Western Europe in 2022.
  • P&G Fabric & Home Care with its popular brands including Ariel, Lenor, Tide, Downy, Fairy, and Cascade is fully committed to reducing plastics in its packaging.
  • Pabocos paper bottle technology is advancing quickly and promises to reduce and replace plastic content while lowering carbon footprint compared to conventional plastic packaging.
  • Having P&G Fabric & Home Care category as a partner in the paper bottle community is a huge boost to that vision.

P&G and Its Brands, Like Pantene, Gillette, Ariel, Fairy and Oral B Are Reducing Virgin Plastic by Design and Enable Circularity at Scale

Retrieved on: 
Wednesday, March 3, 2021
Packaging, Other Consumer, Chemicals, Plastics, Consumer, Environment, Manufacturing, Water conservation, Articles, Companies, Downy, Swiffer, Sustainability, Recycling, Plastic recycling, Procter & Gamble, Natural environment

RecyClass key focus is to drive plastic packaging circularity P&G is named as the first FMCG company to join the initiative, an independent platform originated from Plastic Recyclers Europe (PRE).

Key Points: 
  • RecyClass key focus is to drive plastic packaging circularity P&G is named as the first FMCG company to join the initiative, an independent platform originated from Plastic Recyclers Europe (PRE).
  • This cross-industry collaboration is essential to drive scale and deliver on P&Gs circularity goals.
  • More than 10,000 tonnes of recycled plastic are now used every year across P&G Fabric and Home Care brands in Fairy, Mr Proper, Swiffer and Lenor.
  • Employees: P&G will engage, equip and reward employees for building sustainability thinking and practices into their everyday work.

Tide Opens Country's First Smart Laundromat with Detergent, Softener and Dryer Sheets Included

Retrieved on: 
Monday, February 1, 2021
Cleaning, Songs, Fabric softener, Downy, Laundromat, Self-service laundry, Tide, Hygiene

"Only Tide could deliver this type of convenience in your hometown laundromat," said Grace Riggenbach, Senior Brand Director at Tide.

Key Points: 
  • "Only Tide could deliver this type of convenience in your hometown laundromat," said Grace Riggenbach, Senior Brand Director at Tide.
  • Tide Laundromat comes with the Tide Laundromat app and loyalty program, Tide Rewards.
  • Detergents from Tide and Gain, fabric softeners from Downy and Gain, and Bounce dryer sheets are included with every wash at Tide Laundromat.
  • To learn more about the Tide Laundromat, visit our Chicago location at 7558 N Western Ave, Chicago, IL 60645 or go to http://www.tidelaundromat.com .

Leading Consumer Brands Ariel, Pantene and Fairy Accelerate Journey to Deliver P&G’s Ambition 2030

Retrieved on: 
Monday, February 17, 2020
Philanthropy, Alternative energy, Consumer, Energy, Environment, Retail, Foundation, Other Consumer, Packaging, Chemicals, Plastics, Manufacturing, Home Goods, Downy, Articles, Brand, Procter & Gamble, Sustainability, Companies, Business

Today the Procter & Gamble Company (NYSE:PG) announced significant advances across European sustainability projects in pursuit of its Ambition 2030 goals.

Key Points: 
  • Today the Procter & Gamble Company (NYSE:PG) announced significant advances across European sustainability projects in pursuit of its Ambition 2030 goals.
  • Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe.
  • P&Gs Ambition 2030 goals aim to enable and inspire positive impact on the environment and society through brands, the supply chain, and employees, while creating value for the Company and consumers.
  • For P&G, 2020 will be a year of regenerative action where we will activate our Ambition 2030 goals across our brands, through innovation and transformative partnerships.

‘Wash It Better, Love It Longer’, Lenor Challenges Fashion Enthusiasts to #30wears

Retrieved on: 
Thursday, May 16, 2019
Other Consumer, Home Goods, Environment, Retail, Fashion, Consumer, Downy, Fashion

Last night at the Copenhagen Fashion Summit, Lenor encouraged fashion enthusiasts to Wash it Better, Love it Longer by announcing a #30wears challenge Call to Action.

Key Points: 
  • Last night at the Copenhagen Fashion Summit, Lenor encouraged fashion enthusiasts to Wash it Better, Love it Longer by announcing a #30wears challenge Call to Action.
  • Bert Wouters, Global Vice President Fabric Enhancers at Procter & Gamble commented: Building on our Long Live Fashion Formula, which quadruples the lifetime of clothes, Lenor is delighted to lead this Call to Action of Wash it Better, Love it Longer through the #30wears challenge.
  • Supporting the Wash it Better, Love it Longer initiative and the #30wears Call to Action, Lenor is also pleased to share ambitions for a new global movement spearheaded by a panel of online fashion influencers across multiple countries.
  • Since its first edition in 2009, Copenhagen Fashion Summit has established itself as the worlds leading business event on sustainability in fashion.

P&G Fabric Care brands Like Ariel and Lenor Commit to 45% Plastics Packaging Reduction in the UK by 2025

Retrieved on: 
Wednesday, April 24, 2019
Home Goods, Manufacturing, Chemicals, Plastics, Packaging, Environment, Retail, Fashion, Downy, Plastic, Sustainability, Articles, Nature

Today at the Sustainable Brands Conference Virginie Helias, Chief Sustainability Officer at P&G, announced that Ariel, Lenor and other P&G Fabric Care brands across Europe aim to reduce plastics use in their packaging by 30% by 2025.

Key Points: 
  • Today at the Sustainable Brands Conference Virginie Helias, Chief Sustainability Officer at P&G, announced that Ariel, Lenor and other P&G Fabric Care brands across Europe aim to reduce plastics use in their packaging by 30% by 2025.
  • These planned plastics reductions from Ariel, Lenor and other P&G Fabric Care brands add up to more than 15,000 tons per year by 2025 vs 2018.
  • In the UK, these reductions translate to a saving of 4,300 tons of plastic per year by 2025, representing a reduction of 45% v 2018.
  • Removing 30% of plastics across Europe Fabric Care products is a bold move we want to deliver by 2025 at the latest.

Global Birch Water Market 2018-2022 with BelSeva, Nature on Tap, Sealand Birk, TreeVitalise & Treo Brands Dominating - ResearchAndMarkets.com

Retrieved on: 
Monday, January 21, 2019
Retail, Food, Beverage, Ornamental trees, Archaeplastida, Ecology, Plant life-form, Birch, Betula pubescens, Tree, Downy

The birch water market will register a CAGR of more than 19% by 2022.

Key Points: 
  • The birch water market will register a CAGR of more than 19% by 2022.
  • Birch sap is extracted from two species of birch trees, namely, silver birch and downy birch.
  • One of the major challenges that the global birch water market is currently facing is product inconsistency, as the taste of the birch water varies, based on plant species and locality.
  • BelSeva, Nature on Tap, Sealand Birk, TreeVitalise, and Treo Brands are some of the major companies covered in this report.

New Downy Nature Blends Helps Extend the Life of Clothes With the Power of Plants

Retrieved on: 
Monday, June 4, 2018
Downy, Downey

"We created Downy Nature Blends to help people incorporate more plant-based products into their daily lives, without compromising ongreat care for their clothes."

Key Points: 
  • "We created Downy Nature Blends to help people incorporate more plant-based products into their daily lives, without compromising ongreat care for their clothes."
  • The new Downy Nature Blends line is made using 100 percent renewable wind power electricity at a zero-manufacturing waste to landfill facility.
  • "I love the light, fresh scent of Downy Nature Blends, and that it uses plant-based ingredients to help me care for my clothes."
  • Downy Nature Blends is certified through the USDA BioPreferred program , with 70 percent of the formula made from biobased ingredients.