The Body Shop Spreads Love with New Body Butter Relaunch
"Our Body Butters have constantly evolved over time to better meet the needs of our customers," said Hilary Lloyd, VP Brand & Activism, The Body Shop. "Our 2022 ambitions to package products with a minimum of 75% post-consumer recycled plastic, alongside our aim to be 100% vegan by 2023 were critical drivers for this iconic relaunch. We couldn't be more proud of the efforts made to better our products and felt it was important to bolster this message with a strong marketing campaign that spreads the word far and wide -- in celebration of bodies, love and new Body Butter."
- The content produced is a celebration of all bodies while the unique cast of dancers show how they Spread Body Butter and Love.
- New Body Butter is available at The Body Shop, TheBodyShop.com starting September 8, 2021 at an average retail price of $24.00 for a 200ml tub.
- Founded in 1976 inBrighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and a certified B Corp.
- The Body Shop seeks to make positive change in the world by offering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably.