All-New Toyota Prius/Prius Prime Wins 2024 North American Car of the Year Award
The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.
- The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.
- Leading up to the event, the Toyota Prius/Prius Prime was a finalist in the Car of the Year category, along with the Honda Accord and Hyundai Ioniq 6.
- At Toyota Motor North America (TMNA) headquarters, in Plano, news of the prestigious award spread quickly, as it marked the second time Prius had earned North American Car of the Year honors.
- The NACTOY Car of the Year Award represents one of the 17 industry awards earned by Prius/Prius Prime the past few months.