Albania's developing tourism industry could help stop its young people from leaving – and boost its economy
Despite its small size, Albania’s varied landscape offers an array of touristic opportunities.
- Despite its small size, Albania’s varied landscape offers an array of touristic opportunities.
- The interior of the country is wild and mountainous, boasting 15 national parks, picturesque remote villages and breathtaking alpine scenery.
- So could tourism be an economic saviour for Albania and mediate the migration of its young people?
- Industry professionals in Albania feel that infrastructure, waste management and transport links are not at the level required to attract a large number of tourists.
Transformation through tourism
- After the second world war, tourism became a crucial way for many poorer Mediterranean countries to kickstart their economies.
- In 1951, the Greek National Tourism Organisation embarked on a nationwide development initiative to construct tourist facilities across the country, the Xenia project.
- A growth in Albania’s tourism might offer young people alternative opportunities to those they seek by leaving their home nation.
- Travel and tourism employ more young people (14- to 25-year-olds) than any other sector, according to a World Travel and Tourism Council study.
Stunning landscapes
- In 2022, a TikTok trend sparked a boom in tourist bookings after people posted images of its stunning beaches.
- The World Travel and Tourism Council found that the Caribbean’s tourism sector suffered from economic leakage of 27.5% in 2019.
- For decades, the country sealed its population inside its borders, but these days many young people are desperate to leave.
- But an improvement in economic prosperity and jobs in the tourism industry might be a significant factor in changing that, if managed well.