Sojern

Sojern Reveals First Of Its Kind 'State of Destination Marketing 2024 Report'

Retrieved on: 
Monday, November 20, 2023
MOSFET, Destination Canada, Smart TV, SEM, Climate change, SAN, Organization, European Travel Commission, Social media, Investment, Privacy, Tourism, Disability, Data analysis, Marketing, Advertising, CTV, Biodiversity, Partnership, Forecasting, Connected, Environment, Travel, Meta, Retail, Sojern, AI

SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, is excited to announce the launch of the " State of Destination Marketing " report for destination marketing organizations (DMOs).

Key Points: 
  • SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, is excited to announce the launch of the " State of Destination Marketing " report for destination marketing organizations (DMOs).
  • Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing.
  • Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.
  • As the travel industry keeps changing, DMOs need to remain adaptable, focus on data and cultivate robust capabilities with their destination marketing strategies.

Sojern Reveals First Of Its Kind 'State of Destination Marketing 2024 Report'

Retrieved on: 
Monday, November 20, 2023
MOSFET, Destination Canada, Smart TV, SEM, Climate change, SAN, Organization, European Travel Commission, Social media, Investment, Privacy, Tourism, Disability, Data analysis, Marketing, Advertising, CTV, Biodiversity, Partnership, Forecasting, Connected, Environment, Travel, Meta, Retail, Sojern, AI

SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, is excited to announce the launch of the " State of Destination Marketing " report for destination marketing organizations (DMOs).

Key Points: 
  • SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform built for travel, is excited to announce the launch of the " State of Destination Marketing " report for destination marketing organizations (DMOs).
  • Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing.
  • Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.
  • As the travel industry keeps changing, DMOs need to remain adaptable, focus on data and cultivate robust capabilities with their destination marketing strategies.

Optii Integrates With Sojern to Streamline Operations from Guest Requests to Fulfillment

Retrieved on: 
Wednesday, November 1, 2023
Vacation, Lodging, Technology, Travel, Software, Automation, Housekeeping, Maintenance, Multimedia, Partnership, Workflow, CRM, Reputation management, Communication, Hotel, Sojern

Optii Solutions , the leading hotel operations software, has announced an integration with Sojern , the leading digital marketing platform built for travel.

Key Points: 
  • Optii Solutions , the leading hotel operations software, has announced an integration with Sojern , the leading digital marketing platform built for travel.
  • This new relationship aims to provide hoteliers with a comprehensive and seamless end-to-end guest experience solution, spanning from guest messaging to operational action, enabling hotels to enhance guest satisfaction and operational efficiency.
  • View the full release here: https://www.businesswire.com/news/home/20231101845685/en/
    Optii Solutions offers an advanced platform that automates and enhances hotel housekeeping, maintenance, and operations management.
  • “We're excited to work with Optii Solutions and provide hoteliers with a powerful, integrated solution that combines our Guest Experience Solutions with their operational prowess.”

Sojern and Profitroom Join Forces to Drive Direct Hotel Bookings

Retrieved on: 
Thursday, August 3, 2023
Learning, Mbombela, Travel, Marketing, Commercial director, Acquisition, Growth, Sales, Tourism, Sojern, Partnership, LATAM

This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.

Key Points: 
  • This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.
  • In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today's competitive market."
  • "We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue," said Samantha Williams, Commercial Director, Profitroom.
  • Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023.

Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

Retrieved on: 
Tuesday, July 11, 2023
RevPAR, Net, Advertising, WhatsApp, Google Nest (smart speakers), Travel, Messenger (software), Marketing, Alexa, ChatBot, Innovation, Wi-Fi, Grupo Posadas, Acquisition, SAN, Artificial intelligence, AI, Ancillary revenue, SMS, Social media, Hotel, Sales, Sojern, NPS

SAN FRANCISCO, July 11, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos.

Key Points: 
  • SAN FRANCISCO, July 11, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos.
  • Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform .
  • Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences .
  • VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform.

Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

Retrieved on: 
Tuesday, July 11, 2023
RevPAR, Net, Advertising, WhatsApp, Google Nest (smart speakers), Travel, Messenger (software), Marketing, Alexa, ChatBot, Innovation, Wi-Fi, Grupo Posadas, Acquisition, SAN, Artificial intelligence, AI, Ancillary revenue, SMS, Social media, Hotel, Sales, Sojern, NPS

SAN FRANCISCO, July 11, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos.

Key Points: 
  • SAN FRANCISCO, July 11, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos.
  • Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform .
  • Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences .
  • VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform.

Sojern Announces Platform Enhancements to AI-Powered Audiences

Retrieved on: 
Tuesday, June 20, 2023
Travel, Meta, Marketing, Consumer, Xandr, Privacy, Traveler, Acquisition, Investment, Platform, SAN, Artificial intelligence, Ecosystem, System, Party, Automation, Sales, Sojern, AI

SAN FRANCISCO, June 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences.

Key Points: 
  • SAN FRANCISCO, June 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences.
  • Here are the three key enhancements to Sojern's AI-powered audiences, built to address travel marketers' objectives, on the Sojern Travel Marketing Platform :
    Integration of 1st Party Offline Data: By integrating customers' offline data - including unified access to historical booking data across various distribution channels - Sojern empowers marketers to gain greater visibility and develop more robust audiences.
  • Enhanced Support for Reactivation: Sojern's Platform enables marketers a distinctive capability to leverage AI-powered audiences to reactivate prior guests and loyalty members.
  • Expanded Audience Activation: Sojern's AI-powered audiences can now be activated with more control and flexibility in activation through the Traveler Audiences To-Go offering.

Sojern Announces Platform Enhancements to AI-Powered Audiences

Retrieved on: 
Tuesday, June 20, 2023
Travel, Meta, Marketing, Consumer, Xandr, Privacy, Traveler, Acquisition, Investment, Platform, SAN, Artificial intelligence, Ecosystem, System, Party, Automation, Sales, Sojern, AI

SAN FRANCISCO, June 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences.

Key Points: 
  • SAN FRANCISCO, June 20, 2023 /PRNewswire/ -- Sojern , the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences.
  • Here are the three key enhancements to Sojern's AI-powered audiences, built to address travel marketers' objectives, on the Sojern Travel Marketing Platform :
    Integration of 1st Party Offline Data: By integrating customers' offline data - including unified access to historical booking data across various distribution channels - Sojern empowers marketers to gain greater visibility and develop more robust audiences.
  • Enhanced Support for Reactivation: Sojern's Platform enables marketers a distinctive capability to leverage AI-powered audiences to reactivate prior guests and loyalty members.
  • Expanded Audience Activation: Sojern's AI-powered audiences can now be activated with more control and flexibility in activation through the Traveler Audiences To-Go offering.

ARC Unveils Updated Trip Classification Indicator

Retrieved on: 
Tuesday, June 20, 2023
Multifunction Advanced Data Link, Travel, Tourism, TCI, Marketing, ARC, Organization, Air travel, Artificial intelligence, Ecosystem, Sojern

ARLINGTON, Va., June 20, 2023 (GLOBE NEWSWIRE) -- Airlines Reporting Corp. (ARC) is pleased to announce the latest release of ARC Trip Classification Indicator (TCI), which provides insights into whether a trip’s primary purpose is business or leisure.

Key Points: 
  • ARLINGTON, Va., June 20, 2023 (GLOBE NEWSWIRE) -- Airlines Reporting Corp. (ARC) is pleased to announce the latest release of ARC Trip Classification Indicator (TCI), which provides insights into whether a trip’s primary purpose is business or leisure.
  • By applying the model to recent and upcoming passenger trips, TCI customers can gain a deeper understanding of trip purpose based on key ticket attributes.
  • “Our team spent months updating and testing the ARC Trip Classification Indicator model to ensure customers leveraging TCI can make informed business decisions based on the most accurate and ever-changing air travel data,” said Steve Solomon, chief commercial officer at ARC.
  • “ARC Trip Classification Indicator helps us understand the market share of business versus leisure travelers and how well each segment is performing.”
    For more information on Trip Classification Indicator and the ARC Advanced Data Analytics portfolio, visit the Advanced Data Analytics page on the ARC website.

Sojern Announces 2023 Additions to Tourism Advisory Board

Retrieved on: 
Tuesday, March 7, 2023
Digital, SAN, MICE, Travel, Thought, EVP, NYC & Company, Tourism, Knowledge, Organization, MOSFET, Management, Marketing, Sojern

SAN FRANCISCO, March 7, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the 2023 Tourism Advisory Board.

Key Points: 
  • SAN FRANCISCO, March 7, 2023 /PRNewswire/ -- Sojern , the leading travel marketing platform, today announced the 2023 Tourism Advisory Board.
  • Comprised of some of the most influential leaders in North American tourism, the board has six new members since its founding .
  • Sojern welcomes these dynamic advisors to share their experience and deep expertise on future tourism solutions.
  • The 2023 board of advisors is made up of forward thinking destination leaders who have a wealth of knowledge and decades of tourism experience.