LA Auto Show

Hyundai Calls on Football Fans to Conquer the Weekend in New Viking-Themed Santa Fe Marketing Campaign

Retrieved on: 
Friday, January 26, 2024

The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.

Key Points: 
  • The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.
  • The revamped Santa Fe showcases an array of technological capabilities alongside rugged available features such as HTRAC all-wheel drive and all-terrain tires.
  • It's that sense of joy we hope Hyundai can bring to families with the new Santa Fe."
  • The Santa Fe marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Hyundai and Amazon Partner to Deliver Innovative Customer Experiences and Cloud Transformation

Retrieved on: 
Thursday, November 16, 2023

Today, Amazon (NASDAQ: AMZN) and Hyundai Motor Company announced a broad strategic partnership to bring innovative new experiences to customers.

Key Points: 
  • Today, Amazon (NASDAQ: AMZN) and Hyundai Motor Company announced a broad strategic partnership to bring innovative new experiences to customers.
  • This strategic collaboration includes Amazon launching online sale of Hyundai vehicles in the U.S. in 2024, Hyundai naming AWS as its preferred cloud provider to help facilitate digital transformation, and the Alexa Built-in experience coming to Hyundai’s next-generation vehicles.
  • Cloud Transformation: Hyundai has selected AWS as its preferred cloud provider to accelerate its digital transformation using broad and industry-leading AWS capabilities—from compute, storage, database, and analytics to generative AI and Internet of Things (IoT).
  • AWS and Hyundai have designed and implemented a Master Builder training and certification program to train Hyundai engineers in critical cloud skills.

SUBARU OF AMERICA REPORTS NOVEMBER 2023 SALES UP 6.4 PERCENT

Retrieved on: 
Friday, December 1, 2023

CAMDEN, N.J., Dec. 1, 2023 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 16 consecutive months of increased sales with 53,327 vehicles sold for November 2023, a 6.4 percent increase compared with November 2022 (50,138).

Key Points: 
  • CAMDEN, N.J., Dec. 1, 2023 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 16 consecutive months of increased sales with 53,327 vehicles sold for November 2023, a 6.4 percent increase compared with November 2022 (50,138).
  • SOA also reported year-to-date sales of 574,322, a 14.9 percent increase compared with the same period in 2022.
  • "Enthusiasm for Subaru vehicles remains high and has helped us put another month of consecutive sales growth under our belts," said Troy Poston, Senior Vice President of Sales.
  • "Car buyers have a lot to look forward to, including the 2025 Forester which we recently debuted at the LA Auto Show.

ACCELERATING THE ART OF ELECTRIC MOBILITY: KIA INTRODUCES ALL-ELECTRIC EV3, EV4 CONCEPT MODELS AT THE 2023 LOS ANGELES AUTO SHOW

Retrieved on: 
Thursday, November 16, 2023

LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Today, Kia America introduced the all-electric EV3 and EV4 concept models at the 2023 Los Angeles Auto Show. Showcasing Kia's cutting-edge electric platform technology, styling derived from the tenets of the Opposites United design philosophy, and a commitment to a leading color, material, and finish (CMF) strategy, the Concept EV3 and Concept EV4 represent contrasting vehicle typologies with a common thread. Like other Kia design studies, the Concept EV3 and Concept EV4 offer visions of potential future products.

Key Points: 
  • Like other Kia design studies, the Concept EV3 and Concept EV4 offer visions of potential future products.
  • "That's why we came to Los Angeles and America's savviest EV consumers, to gauge reaction to two potential opportunities within the Kia lineup."
  • Earlier this year, at the launch of the EV9 flagship electric SUV in March, Kia introduced 10 must-have items that it would like to use in new Kia models – including the Concept EV3 and Concept EV4.
  • The Concept EV3 features a high degree of inspiration from the "Joy for Reason" pillar of the Opposites United design philosophy.

SUBARU DEBUTS ALL-NEW 2025 FORESTER SUV WITH NEW STYLING, SAFETY AND IN-VEHICLE TECHNOLOGY

Retrieved on: 
Thursday, November 16, 2023

The 2025 Forester will be available in Base, Premium, Sport, Limited and Touring trim levels when it arrives in Subaru retailers nationwide in spring 2024.

Key Points: 
  • The 2025 Forester will be available in Base, Premium, Sport, Limited and Touring trim levels when it arrives in Subaru retailers nationwide in spring 2024.
  • The 2025 Forester has an all-new, sleek, contemporary design aesthetic while retaining the trademark looks of its classic, rugged predecessors.
  • Standard on all 2025 Forester models is the latest version of the award-winning EyeSight® Driver Assist Technology.
  • Pricing for the all-new 2025 Subaru Forester will be announced closer to its on-sale date in spring 2024.

Los Angeles Auto Show® Unveils Comprehensive Survey Results on EV Satisfaction and Concerns

Retrieved on: 
Wednesday, November 15, 2023

LOS ANGELES, Nov. 15, 2023 /PRNewswire/ -- With a few days remaining before the Los Angeles Auto Show® opens its doors to hundreds of thousands of consumers on November 17-26, organizers have released the results of an EV-focused survey conducted last week to previous attendees of the annual event. The results highlight the strengths of the current electric vehicle marketplace.

Key Points: 
  • Another factor of EV ownership for California drivers was the new Time-of-Use electricity rates, which attempts to encourage homeowners to reduce electrical consumption during peak evening hours.
  • However, 46% have used their EV for more than three years and resale remains less of a concern.
  • The 116th Los Angeles Auto Show will run from November 17-26 at the LA Convention Center.
  • Innovation will be an overriding theme of the 2023 LA Auto Show, with visitors able to learn about the latest breakthroughs.

AutoNation Offers Consumers Leases Without Long-term Commitments

Retrieved on: 
Tuesday, November 14, 2023

FORT LAUDERDALE, Fla., Nov. 14, 2023 /PRNewswire/ -- AutoNation, Inc. (NYSE:AN), a provider of personalized transportation services and America's most admired automotive retailer, has announced the launch of AutoNation Mobility, a fully digital shopping experience and new vehicle micro lease model offering Customers short-term access to a wide range of competitively priced vehicles across brands without the need to purchase. The micro lease program is available initially in Los Angeles, Northern California, and South Florida.

Key Points: 
  • AutoNation Mobility plans to include maintenance and roadside assistance with its micro leases, and options to extend or buy the vehicle at term-end.
  • Customers can enjoy peace of mind knowing that their vehicle is protected and well-maintained through AutoNation, without any additional costs.
  • AutoNation will showcase AutoNation Mobility at the highly anticipated LA Auto Show, running from November 16th to November 26th at the Los Angeles Convention Center.
  • The LA Auto Show provides AutoNation Mobility with a unique platform to connect with industry enthusiasts, experts, and potential partners.

Global Debuts for Lucid Gravity and Subaru, plus North American Reveals from Acura, Hyundai, Kia and more Highlight Media Day at 2023 Los Angeles Auto Show®

Retrieved on: 
Tuesday, November 7, 2023

LOS ANGELES, Nov. 7, 2023 /PRNewswire/ -- Global debuts for the all-new Lucid Gravity and a next-generation Subaru model kick off the day, with North American reveals and announcements from Acura, Hyundai and Kia as highlights of the press conference schedule for AutoMobility LA® at the 2023 Los Angeles Auto Show® annual media and industry gathering on November 16.

Key Points: 
  • Its technology is currently an aftermarket accessory, which has been outfitted on a number of Ford Mustang Mach E and Transit vans.
  • The WiTricity wireless charging represents a step forward in charging convenience and has the potential to increase the mass adoption of EVs.
  • At the 2023 LA Auto Show, Prosperity Market will debut its new solar-powered and electric trailer.
  • Following AutoMobility LA and held at the Los Angeles Convention Center, the 116th Los Angeles Auto Show will run from November 17-26.

ALL-NEW SUBARU TO DEBUT AT THE LOS ANGELES AUTO SHOW

Retrieved on: 
Thursday, November 2, 2023

CAMDEN, N.J., Nov. 2, 2023 /PRNewswire/ -- Subaru of America, Inc. today announced an all-new fully redesigned vehicle will make its global debut at 9:40 a.m. PT (12:40 p.m.

Key Points: 
  • CAMDEN, N.J., Nov. 2, 2023 /PRNewswire/ -- Subaru of America, Inc. today announced an all-new fully redesigned vehicle will make its global debut at 9:40 a.m. PT (12:40 p.m.
  • ET) on November 16 at the 2023 Los Angeles Auto Show.
  • Please visit www.subaru.com/la-auto-show-reveal for more information about the upcoming event.

Hollywood Revs Up the Excitement at 2023 LA Auto Show: Celebrity and Entertainment-Themed Attractions Gear up to Dazzle Automotive Enthusiasts

Retrieved on: 
Friday, October 27, 2023

LOS ANGELES, Oct. 27, 2023 /PRNewswire/ -- For more than a century, amid the glitz and glamor of the world's entertainment hub, the Los Angeles Auto Show® has captivated visitors by showcasing the most iconic cars in movie history. From November 17-26, 2023, the 116th LA Auto Show®, held at the Los Angeles Convention Center, will once again celebrate California's love affair with the automobile and transport attendees into a world of cinematic, television and showbiz that grace the silver screen and television screens around the globe.

Key Points: 
  • All six vehicles will be displayed together for the first time at the LA Auto Show in a special exhibit throughout the event.
  • Using legendary cars, this once-in-a-lifetime experience will happen on Thursday, November 16 and Saturday, November 25 at the LA Auto Show's private driving track.
  • Another exciting addition to the LA Auto Show's lineup of TV productions engaging with the event is Hulu's Drive with Swizz Beatz.
  • The same creative talent, which frequently tattoos the world's biggest stars, will be on hand for the Official Commemorative Print of the 2023 LA Auto Show.