Among those at Higher Risk for Suicide, Study Finds Key Factors that Drive 988 Lifeline Usage: Someone to Talk to 24/7 and Free Access
WASHINGTON, Nov. 8, 2023 /PRNewswire/ -- Today the Ad Council Research Institute, in partnership with the National Action Alliance for Suicide Prevention (Action Alliance) and the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), have released crucial findings about the public's awareness, perspectives, and current and potential usage of the 988 Suicide & Crisis Lifeline. As part of the collaborative 988 Formative Research Project, the partners are publishing insights and an actionable toolkit that can be used by individuals and organizations in their outreach and messaging efforts about mental health to make research-informed decisions about how to encourage use of and access to 988.
- For LGBTQIA+ participants and participants who have experienced suicidal ideation, this increased to nearly a quarter (23% each).
- The mixed-methods formative research study focused on key populations at higher risk for or disproportionately impacted by suicide, found that:
Roughly half of the respondents were aware of 988, but most said they don't know much about it. - Those who would consider using 988 when struggling with their mental health found its 24/7 availability most helpful.
- For receiving information on 988, the majority of study participants would most trust and turn to family and friends, followed by professional healthcare resources.