LAS VEGAS and VANCOUVER, British Columbia, May 05, 2022 (GLOBE NEWSWIRE) -- TAAT® GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT®”) is pleased to announce that it has launched TAAT® Nation; a lifestyle-driven brand extension for a target audience of adult smokers who are existing users of TAAT® Original, Smooth and Menthol. After launching in the United States in December 2020, TAAT® products are now sold in over 2,500 stores nationwide and are widely recognized as a nicotine-free and tobacco-free alternative to tobacco cigarettes. Having established an initial user base of adult smokers who have partially or completely switched to TAAT® from legacy tobacco products, the Company has identified the importance of organically cultivating sustained engagement with the TAAT® brand as a movement transcending the core offering of tobacco alternatives. The Company has foreshadowed this brand-enrichment approach with lifestyle-related sponsorships to include events (e.g., the Mister Supranational 2021 pageant and the Tobacco Plus Expo after-party), athletes (e.g., Floyd Mayweather’s entourage for the Mayweather vs Paul boxing match in June 2021), and sports media (e.g., the “In the Huddle” podcast under Raider Nation, provided at no cost to TAAT®). The Company also launched a collection of TAAT® branded merchandise last quarter (announced in a press release dated February 4, 2022), which has proven beneficial as an expansion of the brand’s reach within its user base of adult smokers. By driving customer engagement through channels and initiatives that complement the TAAT® product itself, the brand continues to fortify its relationship with its growing population of loyal supporters.