PubMatic Receives Compliance Certification for IAB Tech Lab’s Open Measurement SDK
REDWOOD CITY, Calif., Aug. 28, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Labs Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats.
- REDWOOD CITY, Calif., Aug. 28, 2019 (GLOBE NEWSWIRE) -- Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Labs Open Measurement SDK Integration Validation Compliance (IVC) for Display ad formats.
- This certification comes in the midst of PubMatics continued commitment to enforcing industry quality and transparency initiatives, such as the IAB Tech Labs App-ads.txt specification, Sellers.JSON and Supply Chain Object.
- Open Measurement SDK (OM SDK) is the IAB Tech Labs scalable solution for a single SDK to cover all in-app viewability and verification.
- We are excited to announce our IAB Tech Lab OM SDK compliance certification which comes at an important time where assurances in mobile app measurement and quality are a necessity, said Mike Chowla, Senior Director, Product Management at PubMatic.