IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme
In recent years, in response to a rise in counterfeit ad inventory, the IAB Technology Lab started the Authorized Digital Sellers initiative, known as Ads.txt.
- In recent years, in response to a rise in counterfeit ad inventory, the IAB Technology Lab started the Authorized Digital Sellers initiative, known as Ads.txt.
- The 404bot has been active since 2018 and its unchecked growth now warrants industry action, said Evgeny Shmelkov, Head of the IAS Threat Lab.
- The IAS Threat Lab detects bots regularly and ensures that clients are protected from their effects.
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