Bauer Hockey

The Pittsburgh Penguins, Covestro and Carnegie Mellon University Engineering partner for seventh annual 'Rethink the Rink' Make-A-Thon

Retrieved on: 
Monday, March 4, 2024

PITTSBURGH, March 4, 2024 /PRNewswire/ -- The Pittsburgh Penguins are teaming up once again with international giants of science and technology, Carnegie Mellon University (CMU) and Covestro, the official innovation partner of the Penguins. This marks the seventh annual "Rethink the Rink," a continuing showcase of innovation and ingenuity to make hockey safer at every level, from youth hockey to the NHL.

Key Points: 
  • PITTSBURGH, March 4, 2024 /PRNewswire/ -- The Pittsburgh Penguins are teaming up once again with international giants of science and technology, Carnegie Mellon University (CMU) and Covestro, the official innovation partner of the Penguins.
  • This marks the seventh annual "Rethink the Rink," a continuing showcase of innovation and ingenuity to make hockey safer at every level, from youth hockey to the NHL.
  • "Safety is central to the work we do at Covestro," said Samir Hifri, Covestro LLC chairman and president.
  • The "Rethink the Rink" partnership began in 2017 when the Penguins, Covestro, and CMU joined forces to bolster player safety and foster a sustained pipeline of hockey innovation.

What the end of Nike's sponsorship means for Hockey Canada

Retrieved on: 
Friday, July 21, 2023

Nike originally paused the relationship in October 2022, but now has permanently ceased it after nearly 25 years of working with Hockey Canada.

Key Points: 
  • Nike originally paused the relationship in October 2022, but now has permanently ceased it after nearly 25 years of working with Hockey Canada.
  • It joins a host of other sponsors that have also paused their support for Hockey Canada, including Telus, Tim Hortons, Bauer Hockey, Canadian Tire, Scotiabank, Esso and Sobeys.
  • The unique relationship between the two parties has additional complexities that make the end of this sponsorship especially notable.

A mutually beneficial departure?

    • Even though Nike is the one that ended its partnership with Hockey Canada, the decision could be a positive development for both parties.
    • In 2018, the Globe and Mail reported that a Nike Canada employee bought alcohol for Hockey Canada players prior to the alleged sexual assault in 2018.
    • In addition, Nike Canada is currently under investigation for the potential use of forced Uyghur labour in China.

Nike’s foray into hockey

    • Additionally, Nike ventured beyond uniform production into the business of hockey equipment at the end of the last century.
    • In 1994, Nike purchased Canadian hockey equipment manufacturer Bauer for $395 million and began its aggressive expansion into the hockey landscape.
    • For this reason, Nike’s decision to end their partnership with Hockey Canada could be reflective of their broader strategy to leave the hockey marketplace, as much as an ethical statement on the organization or its current state.

Hockey Canada’s future

    • While the impact of this decision appears to have grave short-term financial consequences for Hockey Canada, it’s important to consider the scale of Hockey Canada’s cash reserves.
    • However, the numbers from Hockey Canada have so far indicated that bankruptcy will not be imminent following Nike’s decision.
    • The answer to this question will not only dictate the nature of future relationships between Hockey Canada and its sponsors or donors, but the connection felt between Canadians and their national teams.

Covestro, The Pittsburgh Penguins, Carnegie Mellon University Engineering and Bauer Hockey aim to make hockey safer

Retrieved on: 
Monday, March 6, 2023

PITTSBURGH, March 6, 2023 /PRNewswire/ -- Covestro, a world-leading supplier of high-tech polymer materials, announced its sixth annual "Rethink the Rink" Make-A-Thon in collaboration with the Pittsburgh Penguins, Carnegie Mellon Engineering and Bauer Hockey.

Key Points: 
  • PITTSBURGH, March 6, 2023 /PRNewswire/ -- Covestro, a world-leading supplier of high-tech polymer materials, announced its sixth annual "Rethink the Rink" Make-A-Thon in collaboration with the Pittsburgh Penguins, Carnegie Mellon Engineering and Bauer Hockey.
  • To learn more about the "Rethink the Rink" innovation partnership and the annual Make-a-thon, check out this video: https://www.youtube.com/watch?v=iJTndOTC5T8 .
  • To help them achieve their goal, the students will have help from coaches, including materials experts from Covestro and hockey professionals from the Pittsburgh Penguins.
  • I am extremely proud of our work with the Penguins and Carnegie Mellon Engineering, and I welcome Bauer Hockey to this year's Make-a-Thon, a world class partner in the design and manufacturer of hockey equipment."

Gazelle Sports Announces Upcoming New Website Brand Refresh and UX with CQL

Retrieved on: 
Tuesday, September 20, 2022

GRAND RAPIDS, Mich., Sept. 20, 2022 /PRNewswire-PRWeb/ -- Gazelle Sports, the Michigan-based running specialty shop and athletic & fitness lifestyle retailer with multiple retail locations in Michigan, has announced a long-term partnership with Digital Agency CQL to refresh and modernize the Gazelle Sports website, gazellesports.com. The new website, planned for Q1 2023 and remaining on the Shopify Plus commerce platform, will lay the foundation of continued growth for Gazelle Sports with a new customer journey, streamlined navigation and site taxonomy, enhanced product pages (PDPs), and optimized site performance.

Key Points: 
  • Digital Agency CQL is partnering with Gazelle Sports to deliver a new customer journey, streamlined navigation and site taxonomy, enhanced product pages (PDPs), and optimized site performance.
  • CQL will bring the Gazelle Sports' new brand to life through a unique shopping experience built on Propel, CQL's proprietary Shopify Plus theme.
  • By leveraging Propel, CQL can focus more on Gazelle Sports' new design, messaging, and user experience, and less on development.
  • "It was key for Gazelle Sports to support our community by finding a local Michigan agency and building a long-term partnership.

Sporting And Athletic Goods Global Market to Reach $238.49 Billion by 2026 - ResearchAndMarkets.com

Retrieved on: 
Thursday, August 4, 2022

The sporting and athletic goods market consists of sales of sporting and athletic goods by entities (organizations, sole traders and partnerships) that produce sporting and athletic goods, except clothing and footwear.

Key Points: 
  • The sporting and athletic goods market consists of sales of sporting and athletic goods by entities (organizations, sole traders and partnerships) that produce sporting and athletic goods, except clothing and footwear.
  • The main types of sporting and athletic goods are fishing equipment, skating and skiing equipment, golf equipment and other sporting equipment.
  • Western Europe was the second largest region in the sporting and athletic goods market.
  • The sporting and athletic goods manufacturing market is expected to benefit from steady economic growth forecasted for many developed and developing countries.

OOFOS AND BAUER TEAM UP FOR FOOTWEAR COLLABORATION

Retrieved on: 
Friday, July 22, 2022

BRAINTREE, Mass. and EXETER, N.H., July 22, 2022 /PRNewswire/ -- OOFOS, the global leader in Active Recovery footwear, and Bauer Hockey, the world's number one hockey brand, today launched an innovative product collaboration that enhances hockey athlete recovery using advanced footwear technologies. OOFOS and Bauer have teamed-up to launch a collection of NEXT GAME sandals that allow hockey athletes to start the recovery process the minute they step off the ice.

Key Points: 
  • and EXETER, N.H., July 22, 2022 /PRNewswire/ --OOFOS, the global leader in Active Recovery footwear, and Bauer Hockey, the world's number one hockey brand, today launched an innovative product collaboration that enhances hockey athlete recovery using advanced footwear technologies.
  • "As the leader in Active Recovery footwear, OOFOS is dedicated to maximizing athlete performance," says Steve Gallo, President of OOFOS.
  • OOFOS is the global leader in recovery footwear, founded by a team of industry veterans looking to help runners and fitness enthusiasts recover better from their workouts.
  • Made with revolutionary OOfoam technology, OOFOS are designed to absorb 37% more impact than traditional footwear.

CQL Revitalizes Andre Assous with a Brand Refresh on Shopify Plus

Retrieved on: 
Tuesday, July 12, 2022

GRAND RAPIDS, Mich., July 12, 2022 /PRNewswire-PRWeb/ -- Fashion footwear brand Andre Assous, known for crafting timeless footwear of unwavering quality with a European influence, has launched a modernized new Shopify Plus website with Digital Agency CQL. With a digital brand refresh, Andre Assous rejuvenated the personality of its brand, continuing to evolve with world-class trend-setting footwear styles and providing customers with a highly visual buyer journey that engages shoppers.

Key Points: 
  • Fashion footwear brand Andre Assous, known for crafting timeless footwear of unwavering quality with a European influence, has launched a modernized new Shopify Plus website with Digital Agency CQL.
  • GRAND RAPIDS, Mich., July 12, 2022 /PRNewswire-PRWeb/ -- Fashion footwear brand Andre Assous, known for crafting timeless footwear of unwavering quality with a European influence, has launched a modernized new Shopify Plus website with Digital Agency CQL.
  • With a digital brand refresh, Andre Assous rejuvenated the personality of its brand, continuing to evolve with world-class trend-setting footwear styles and providing customers with a highly visual buyer journey that engages shoppers.
  • "Andre Assous' new website features a brand refresh that captures the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market.

Bauer Hockey Builds on Commitment to Make Hockey More Inclusive

Retrieved on: 
Tuesday, March 1, 2022

Bauer is also committed to backing up its message with action, supporting programs and organizations that serve underrepresented communities in hockey and focus on making the game more accessible and inclusive.

Key Points: 
  • Bauer is also committed to backing up its message with action, supporting programs and organizations that serve underrepresented communities in hockey and focus on making the game more accessible and inclusive.
  • In partnership with the Black Girl Hockey Club, a not-for-profit, Bauer Hockey is creating an Equipment Scholarship Program to bring this dream to life.
  • I'm excited to develop this program with Bauer and the Black Girl Hockey Club."
  • In addition to the equipment scholarship fund, Bauer created a commemorative Willie O'Ree t-shirt with 100 percent of the proceeds donated to Black Girl Hockey Club.

Harvey's Continues Commitment to PWHPA and Women's Professional Hockey

Retrieved on: 
Wednesday, September 15, 2021

TORONTO, Sept. 14, 2021 /CNW/ - Harvey's has officially re-upped their partnership with the Professional Women's Hockey Players Association (PWHPA).

Key Points: 
  • TORONTO, Sept. 14, 2021 /CNW/ - Harvey's has officially re-upped their partnership with the Professional Women's Hockey Players Association (PWHPA).
  • The partnership includes a financial commitment, fan contesting, player integration into their marketing and much more to help support the PWHPA.
  • "We are thrilled that Harvey's has re-committed to the PWHPA for the upcoming season," said Jayna Hefford, PWHPA Operations Consultant.
  • Professional Women's Hockey Players Association's (PWHPA) mission is to promote, advance and support a single, viable professional women's ice hockey league in North America that showcases the greatest product of women's professional ice hockey in the world.

Harvey's Continues Commitment to PWHPA and Women's Professional Hockey

Retrieved on: 
Tuesday, September 14, 2021

TORONTO, Sept. 14, 2021 /CNW/ - Harvey's has officially re-upped their partnership with the Professional Women's Hockey Players Association (PWHPA).

Key Points: 
  • TORONTO, Sept. 14, 2021 /CNW/ - Harvey's has officially re-upped their partnership with the Professional Women's Hockey Players Association (PWHPA).
  • The partnership includes a financial commitment, fan contesting, player integration into their marketing and much more to help support the PWHPA.
  • "We are thrilled that Harvey's has re-committed to the PWHPA for the upcoming season," said Jayna Hefford, PWHPA Operations Consultant.
  • Professional Women's Hockey Players Association's (PWHPA) mission is to promote, advance and support a single, viable professional women's ice hockey league in North America that showcases the greatest product of women's professional ice hockey in the world.