Reitmans Celebrates Cultural Diversity with its New Campaign "Diversity is the Fabric of Canada"
Created in collaboration with agency Cossette , the campaign features seven inspiring Canadian women from diverse fields such as arts, sports, fashion, media and entertainment.
- Created in collaboration with agency Cossette , the campaign features seven inspiring Canadian women from diverse fields such as arts, sports, fashion, media and entertainment.
- The campaign was also adapted in Punjabi, Mandarin and Cantonese by Toronto-based agency Ethnicity Matters .\nThe "Diversity is the Fabric of Canada" campaign highlights Reitmans\' core values of inclusion, diversity and authenticity.
- While diversity remains at the forefront of many conversations across the country, many are wondering what more can be done to make progress.
- "Through our second diversity campaign, we wanted to unite and celebrate the collective history of our beautiful country.