Arrested Development

• #1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.
• For weeks, Michael Cera has been front and center in the news and across social media promoting his 'namesake' brand, CeraVe.
• Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial.
• In fact, the "Ve" stands for MVE Technology and "Cera" refers to "ceramides," not Michael Cera.

• Streaming services have dramatically transformed the media landscape, allowing consumers unparalleled access to vast libraries of content.
• This increase in competition has created many challenges for streaming services and resulted in many services recently reporting losses of both subscribers and profits.

Content removal: for the consumer experience or just a tax write-off?

• Previously, content has been usually removed from streaming services due to licensing agreements.
• But the more recent content removal discussion raises questions associated with streaming services – and their overarching corporations – wanting to save money.
• The removal of original content from streaming services, in most instances, means they will not be accessible to viewers anywhere.
• More content is expected to disappear in upcoming quarters, which could also include original content.

Has the streaming bubble burst?

• It was reported Netflix lost 200,000 subscribers worldwide, the complete opposite of Wall Street’s expectation that the service would add 2.5 million subscribers.
• This was only exacerbated by the loss of 3.8 million subscribers to its Disney+ Hotstar streaming services (the Disney+ service offered in India and parts of Southeast Asia).
• Warner Bros Discovery also reported a financial loss of US$217 million across its streaming services.

The impact on viewers and creators

• Eliza Skinner, head writer for Earth to Ned, which was removed from Disney+, says they were not aware of the decision until seeing it reported in an article.
• Band of Brothers, The Pacific, Six Feet Under and Ballers will also be available on Netflix as part of the deal.
• This is a significant shift in the previous approach by streaming services to create “originals” as a way to increase subscriptions.

Too many chefs in the production kitchen

• For television series, licensing and agreements can become extremely complicated when multiple studios are involved across multiple seasons.
• This resulted in the first three seasons streaming on Disney’s Hulu service, while Netlfix had all five on its service.
• This was due to a “first run” agreement Foxtel had signed many years prior to Netflix’s involvement.

Will there be resurgence of physical media?

• That is, if you can find a store that sells physical media – Kmart removed the sale of physical media more than five years ago.
• But for much of the new content being produced, physical media are not available.
• This means consumers will not be able to access the content once it has been removed from a streaming service.

• - Sixthman Festivals at Sea and Norwegian Cruise Line Holdings’ Ltd.
• The division aims to bring guests together to enjoy highly curated, elevated cruise experiences with an emphasis on community, connection and journeys that create memories that last a lifetime.
• For more information, please visit https://www.ncl.com/events and sixthman.net to see all 18 festivals at sea sailing in 2023, the most in the company’s history.
• Experience the feel of an immersive festival at sea on NCL here: https://vimeo.com/589611388 .

• Newport Beach's cinematic ties took center stage in several integrations for the award-winning "On the Red Carpet" during Oscars week.
• Newport Beach continues to be a haven for Hollywood, where guests from around the world retreat away for A-List vacations.
• ABOUT NEWPORT BEACH & COMPANY/VISIT NEWPORT BEACH:
  Founded in January 2013, Newport Beach & Company is a non-profit organization established to serve as the official marketing agency for the city of Newport Beach.
• The agency brings together all of the marketing entities connected to the Newport Beach brand, and is designed to oversee separate business units that include Visit Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV.