SAM NAZARIAN'S SBE FORMS STRATEGIC ALLIANCE WITH WYNDHAM, LAUNCHES NEW SMART LIFESTYLE BRAND, PROJECT HQ HOTELS & RESIDENCES
MIAMI, Jan. 22, 2024 /PRNewswire/ -- sbe, the privately-held leading international lifestyle hospitality group that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs, and Wyndham Hotels & Resorts (NYSE: WH), the world's largest hotel franchising company with approximately 9,100 hotels spanning over 95 countries, announced today the launch of a new smart lifestyle brand under the working title, Project HQ Hotels & Residences.
- Project HQ joins Wyndham's Registry Collection Hotels brand, tapping into the scale, resources and reach of the world's largest hotel franchisor.
- Project HQ unites the decades of experience of lifestyle visionary Sam Nazarian with the global scale, resources and reach of Wyndham.
- Now, almost 20 years later we look to reinvent lifestyle again with Project HQ, the first smart lifestyle hotel brand.
- With a comprehensive approach, Project HQ offers legacy hotel owners an unparalleled and simplified experience to revitalize their properties, elevating them into distinguished Project HQ Hotels & Residences.