Optimove Selected by 888AFRICA as CRM marketing solution to Accelerate Growth and Elevate Player Retention through Personalization
888AFRICA will gain several vital capabilities from Optimove's CRM Marketing solution:
- 888AFRICA will gain several vital capabilities from Optimove's CRM Marketing solution:
In-depth customer insights: access unified player data to create as many creative player segments as they desire without relying on other teams. - Enhanced marketing attribution: 888AFRICA can measure the incremental impact of each message along the player journey, enabling true multi-touch marketing attribution.
- "The 888AFRICA team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape.
- “As we implement Optimove's industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table.