OUTFRONT Media Continues to Push Digitization of OOH Forward with Significant Expansion of Programmatic Transit Advertising in NYC
NEW YORK, March 19, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City's MTA system, which will cover nearly all of the MTA's subway stations – with the potential to reach more than four million daily trips from New Yorkers and tourists – along with commuter rail stations in the surrounding areas.
- In 2023, OUTFRONT conducted a successful pilot launch of programmatic capabilities on over 900 Digital and Video Urban Panels (DUPs/VUPs) outside MTA subway entrances and exits.
- With this rollout, advertisers will also be able to programmatically access thousands of Liveboards inside stations.
- "OUTFRONT was able to make it a seamless process within our DSP and to provide clear value for our media investment."
- To learn more about how brands can benefit from OUTFRONT's programmatic transit advertising network, watch this video .