Canadian Marketing Association

CIRA’s Listen to the goose campaign soars, wins silver at the 2023 Canadian Marketing Association Awards

Retrieved on: 
Tuesday, November 14, 2023

TORONTO, Nov. 14, 2023 (GLOBE NEWSWIRE) -- CIRA is proud to announce its Listen to the goose advertising campaign has been awarded silver at the 2023 Canadian Marketing Association (CMA) Awards for Brand/Business Impact in the Business category.

Key Points: 
  • TORONTO, Nov. 14, 2023 (GLOBE NEWSWIRE) -- CIRA is proud to announce its Listen to the goose advertising campaign has been awarded silver at the 2023 Canadian Marketing Association (CMA) Awards for Brand/Business Impact in the Business category.
  • The annual CMA Awards celebrate the best in Canadian marketing, recognizing the work of top campaigns and marketers from across the country.
  • “CIRA is proud to be awarded silver by the Canadian Marketing Association for our Listen to the goose advertising campaign, which was recognized among so many impactful campaigns in the Brand Impact, Business category.
  • Bernard the Canada goose honked—and Canadians listened.” – Paul Sarkozy, Marketing Director, .CA by CIRA
    “Bernard the goose would also like to thank the CMA Awards for his silver.

Chris O'Neill Joins GrowthLoop's Board of Directors

Retrieved on: 
Thursday, December 7, 2023

NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today, GrowthLoop announces the appointment of Chris O'Neill to their Board of Directors, further accelerating GrowthLoop's transformative new approach to growth marketing by providing audiences, journeys, and measurement directly on the data cloud.

Key Points: 
  • NEW YORK, Dec. 7, 2023 /PRNewswire/ -- Today, GrowthLoop announces the appointment of Chris O'Neill to their Board of Directors, further accelerating GrowthLoop's transformative new approach to growth marketing by providing audiences, journeys, and measurement directly on the data cloud.
  • Chris O'Neill is a purpose-driven global technology leader with 25+ years of experience as an executive at Google, Evernote, and Xero, and a Fortune 500 board director at Gap Inc. and Tim Hortons.
  • "I am thrilled to join GrowthLoop's Board of Directors as GrowthLoop creates a new category — Generative Marketing — that is shaping the future of growth," said Chris O'Neill.
  • "We couldn't be more excited to have Chris O'Neill join our Board of Directors," said David Joosten, co-founder and co-CEO of GrowthLoop.

Canadian Out-of-Home Awards Gala 2023 Concludes, Celebrating Remarkable Industry Achievements: Winners and Runners-Up Announced

Retrieved on: 
Tuesday, June 20, 2023

The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:

Key Points: 
  • The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:
    Winner: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto , Touché!
  • "At Touché!, we strongly believe in the power of OOH advertising, and we were thrilled to attend the 1st Canadian Out-of-Home awards gala this year!
  • Our client Canadian Tire was shortlisted five times for our work on MotoMaster, Premier Paint and Canadian Tire Pets.
  • To view the shortlist, top creative entries, and event photos & videos from the 2023 Canadian Out-of-Home Awards, visit COMMB.ca/Awards .

Empire Communities Names First Chief Marketing Officer, Sean Taggart

Retrieved on: 
Thursday, June 1, 2023

VAUGHAN, ONTARIO, June 01, 2023 (GLOBE NEWSWIRE) -- Empire Communities is pleased to announce and welcome Sean Taggart as Chief Marketing Officer.

Key Points: 
  • VAUGHAN, ONTARIO, June 01, 2023 (GLOBE NEWSWIRE) -- Empire Communities is pleased to announce and welcome Sean Taggart as Chief Marketing Officer.
  • Most recently, Sean served as the EVP and Chief Marketing Officer for Amica Senior Lifestyles, where he was appointed to spearhead the organization’s transformation post-acquisition.
  • “We value the experiences and talents that Sean brings to the team,” says Daniel Guizzetti, Co-Chief Executive Officer at Empire Communities.
  • Empire Communities is a residential builder/developer involved in all new home building industry sectors, including low‐rise and high‐rise built forms.

Captivate Highlights Women in Business through Content Series

Retrieved on: 
Tuesday, February 28, 2023

NEW YORK, Feb. 28, 2023 /PRNewswire/ -- Captivate, North America's leading digital-out-of-home video network, is proud to announce the return of its hit Women in Business content series this March in celebration of Women's History Month and International Women's Day. This year, the series will amplify the resilience female professionals have shown and the community they've built within their workplace.

Key Points: 
  • Custom content series elevates women in the workplace, focusing on resilience, community between female professionals and their tips to create a path to professional success.
  • NEW YORK, Feb. 28, 2023 /PRNewswire/ -- Captivate , North America's leading digital-out-of-home video network, is proud to announce the return of its hit Women in Business content series this March in celebration of Women's History Month and International Women's Day.
  • This year, the series will amplify the resilience female professionals have shown and the community they've built within their workplace.
  • The Women in Business series launches March 1 across Captivate's network of nearly 14,500 screens in premier office towers and luxury residential properties throughout North America.

Jan Kestle Receives Lifetime Achievement Award From The Canadian Marketing Association

Retrieved on: 
Thursday, November 24, 2022

TORONTO, Nov. 24, 2022 (GLOBE NEWSWIRE) -- President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community.

Key Points: 
  • TORONTO, Nov. 24, 2022 (GLOBE NEWSWIRE) -- President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA).
  • Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community.
  • I am incredibly honoured to receive this recognition, particularly as a woman in STEM, says Jan Kestle.
  • We are thrilled to present Jan with the CMAs Lifetime Achievement Award.

TSG-Backed CorePower Yoga and Appnovation Win Two Awards at 2022 CMA Awards Show

Retrieved on: 
Monday, November 21, 2022

In September 2021 and March 2022 respectively, TSG, CorePower Yoga and Appnovation launched the redesigned CorePower Yoga website and mobile app, which enables students to book in-studio classes and participate in on-demand and live-streaming classes all on one platform.

Key Points: 
  • In September 2021 and March 2022 respectively, TSG, CorePower Yoga and Appnovation launched the redesigned CorePower Yoga website and mobile app, which enables students to book in-studio classes and participate in on-demand and live-streaming classes all on one platform.
  • TSG and CorePower Yoga selected Appnovation as their development partner to develop the app and website to specification and bring them to market launch.
  • The 2022 CMA Awards were announced on November 18 during a ceremony attended by industry professionals.
  • CorePower Yoga shares the transformative power of yoga with every mind, every body, everywhere through its physically intense workouts rooted in the mindfulness of yoga.

TSG-Backed CorePower Yoga and Appnovation Win Two Awards at 2022 CMA Awards Show

Retrieved on: 
Monday, November 21, 2022

In September 2021 and March 2022 respectively, TSG, CorePower Yoga and Appnovation launched the redesigned CorePower Yoga website and mobile app, which enables students to book in-studio classes and participate in on-demand and live-streaming classes all on one platform.

Key Points: 
  • In September 2021 and March 2022 respectively, TSG, CorePower Yoga and Appnovation launched the redesigned CorePower Yoga website and mobile app, which enables students to book in-studio classes and participate in on-demand and live-streaming classes all on one platform.
  • TSG and CorePower Yoga selected Appnovation as their development partner to develop the app and website to specification and bring them to market launch.
  • The 2022 CMA Awards were announced on November 18 during a ceremony attended by industry professionals.
  • CorePower Yoga shares the transformative power of yoga with every mind, every body, everywhere through its physically intense workouts rooted in the mindfulness of yoga.

Dean Stoneley to Lead FordDirect as CEO

Retrieved on: 
Wednesday, June 22, 2022

DEARBORN, Mich., June 21, 2022 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise Dealers, announced today that Dean Stoneley will become the company's new CEO and a member of the FordDirect board of managers. He succeeds Matt VanDyke, who has resigned to pursue external interests.

Key Points: 
  • DEARBORN, Mich., June 21, 2022 /PRNewswire/ -- FordDirect , a joint venture between Ford Motor Company and its franchise Dealers, announced today that Dean Stoneley will become the company's new CEO and a member of the FordDirect board of managers.
  • "We are excited to welcome Dean Stoneley to the FordDirect team," said Mike Pallotta, president of Pallotta Ford Lincoln in Wooster, Ohio and chairman of the FordDirect board of managers.
  • After joining FordDirect in early 2021, VanDyke was instrumental in significant change and success at FordDirect.
  • Previously, Stoneley was president and CEO of the Ford Motor Company of Canada, where Ford is the No.

Diverse senior leadership key to engagement and retention: Canadian Marketing Association

Retrieved on: 
Tuesday, June 21, 2022

From Engagement to Retention: DEI's Impact on the Marketing Profession finds that 51 per cent of employees at companies with well-diversified leadership report preventable staff loss during the pandemic, compared to 75 per cent at organizations where leadership is not at all diverse.

Key Points: 
  • From Engagement to Retention: DEI's Impact on the Marketing Profession finds that 51 per cent of employees at companies with well-diversified leadership report preventable staff loss during the pandemic, compared to 75 per cent at organizations where leadership is not at all diverse.
  • "This can take many forms, including appointing a senior DEI lead, requiring diverse hiring slates for executive roles and ensuring that decision-making processes include diverse voices and perspectives."
  • For example, well-diversified leadership leads to significantly higher employee engagement.
  • Perhaps most importantly, leaders and staff in organizations with diverse senior leadership exhibit higher standards of behaviour.