Hyundai Motor Group Revamps Design Organization to Enhance Design Capabilities
Hyundai Motor Group (the Group) establishes Global Design Division, to be headed by Luc Donckerwolke, President and Chief Design Officer
- Hyundai Motor Group (the Group) establishes Global Design Division, to be headed by Luc Donckerwolke, President and Chief Design Officer
New Genesis Design Center, founded under Hyundai & Genesis Design Technical Unit, to focus on design that enhances brand's position as leader in global luxury segment
SEOUL, South Korea, Oct. 27, 2023 /PRNewswire/ -- Hyundai Motor Group (the Group) has announced the establishment of the Hyundai Motor Group Global Design Division, further strengthening its design capabilities. - Luc Donckerwolke, Hyundai Motor Group's President, will be appointed Chief Design Officer (CDO), heading the Global Design Division.
- The new Global Design Division will encompass the Hyundai & Genesis Global Design Technical Unit, led by SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design and Kia Global Design Technical Unit, led by Karim Habib, Executive Vice President and Head of Kia Global Design.
- Alongside the organizational changes, a new Genesis Design Center is founded under the Hyundai & Genesis Global Design Technical Unit, allowing each mobility brand within the Group - Hyundai, Kia, and Genesis - to benefit from its own design ethos, and build a strong design identity.