Everlane Uses Centric Market Intelligence to Validate Pricing and Launch New Categories
CAMPBELL, Calif., Jan. 25, 2024 /PRNewswire-PRWeb/ -- Centric Software® is delighted to announce the release of a success story about its customer, Everlane. Founded in 2011 and headquartered in San Francisco, Everlane makes apparel with a focus on sustainability and a philosophy of 'radical transparency'—letting the consumer know how much it costs to make an item and what the markup is, along with environmental information like CO2 emissions and where the garment is made.
- In looking to introduce new products, Everlane was gathering information manually, doing web crawling and monitoring competitor websites and compiling information bit by bit.
- Instead of dropping entire collections at one time, Everlane takes an item-by-item approach.
- Wang says, "We don't use Centric Market Intelligence to direct our strategy, but to validate it."
- Read the full story to find out how Centric Market Intelligence keeps Everlane on top of the market to balance the offer and what Wang has to say about the vital role that the platform has come to play on their teams.