3radical prepares for next stage of growth - plans to list on London Stock Exchange via Reverse Takeover with Electric Guitar
BRISTOL, England, July 7, 2023 /PRNewswire/ -- 3radical, the developer of the audience engagement and first party data acquisition platform Voco, today announces that it has entered non-binding heads of terms, subject to due diligence and appropriate approvals, to enter into a Reverse Takeover with Electric Guitar plc (ELEG.L) a listed Special Purpose Acquisition Company that it is proposed will move from the Standard List to the AIM market of the London Stock Exchange as part of the transaction.
- Electric Guitar plc was formed in 2021 by industry experts to acquire world-class data and technology businesses to create a global company that is a leader in the People First era.
- The reverse takeover by 3radical will be the first transaction to be undertaken by Electric Guitar and will underpin the accelerated roll out of 3radical's platform and provide the opportunity to further broaden the capabilities of the business.
- This requires marketers to earn and effectively use first party data - an area expected by 3radical to see very substantial growth.
- Electric Guitar is a group of likeminded industry experts, creating a business with the resources to scale swiftly and to capitalise on this disruption.