Super Bowl LVIII Sponsor Media Value and Brand Visibility Sees 7% Boost from Prior Years in Relo Metrics Analysis of Broadcast, Streaming and Social
As the most-watched sports league in the United States, the NFL stands head and shoulders above the other leagues. With a new record this year with more than 123 million broadcast and streaming viewers -- the most-watched telecast of all time -- the Super Bowl provided sponsor brands with solid exposure and ROI during the event.
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Relo Metrics shows that Sponsor Media Value per exposure was $457.4K, which is 7% higher than it was during the 2023 Super Bowl. - Some of the main takeaways from Relo Metric’s data that are found in the report:
Nike’s jersey partnership accounted for 60% of sponsored exposures during Super Bowl LVIII. - Of the 272 live matches analyzed, there were 92.2 billion social impressions with brand value and $2.3 billion In Total Sponsor Media Value.
- Social media platform growth in 2023, total Sponsor Media Value and average Sponsor Media Value per exposure by platform.