Catena Zapata's Malbec Argentino 2015 Inspires a Four-Act Play Starring Dr. Laura Catena
Retrieved on:
Wednesday, May 23, 2018
"For most wineries, labels are just marketing tools designed to quickly catch the eye from a store shelf," says Dr. Laura Catena, Managing Director of Argentina's Catena Zapata.
Key Points:
- "For most wineries, labels are just marketing tools designed to quickly catch the eye from a store shelf," says Dr. Laura Catena, Managing Director of Argentina's Catena Zapata.
- It took more than a year to create that original artwork for the Catena Zapata Malbec Argentino 2015, a collectible release that makes its U.S. debut in May and tells the story of the grape through four allegorical female figures.
- The label artwork also inspired Dr. Catena to create a four-act play with her brother-in-law, playwright Gustavo Ballejo.
- The SRP for the Catena Zapata Malbec Argentino 2015 is $140 and the wine is now available nationally through MundoVino, an import division of The Winebow Group.