Colonel Sanders

WALK-ON'S SPORTS BISTREAUX WELCOMES ANDY IZQUIERDO AND TREY HUGHES TO ITS LEADERSHIP TEAM

Retrieved on: 
Wednesday, January 24, 2024

BATON ROUGE, La., Jan. 24, 2024 /PRNewswire/ -- Walk-On's Sports Bistreaux, the nationally renowned restaurant and sports bar, announces the appointments of Andy Izquierdo as the Vice President of Communications and Trey Hughes as Senior Director of Franchise Sales. These strategic decisions underscore Walk-On's dedication to maintaining excellence as the brand eyes expansion and advancement.

Key Points: 
  • "We are excited to welcome Andy Izquierdo and Trey Hughes to the Walk-On's family.
  • Their impressive backgrounds and proven track records align seamlessly with our commitment to delivering an exceptional guest experience.
  • Trey Hughes, the newly appointed Senior Director of Franchise Sales, brings a wealth of experience in the franchise sales arena.
  • With Andy Izquierdo and Trey Hughes on board, Walk-On's Sports Bistreaux is well-positioned to provide an even more exceptional dining experience to its cherished guests.

KFC® CHICKEN NUGGETS AND STARRY® CELEBRATE JAMAL MURRAY'S CHAMPIONSHIP WITH COLLAB FROM NUGGET HEAVEN, REVEALING A LEATHER JACKET MADE FOR LOYAL FANS

Retrieved on: 
Thursday, October 19, 2023

PURCHASE, N.Y., Oct. 19, 2023 /PRNewswire/ -- It has been a winning year for KFC Chicken Nuggets and STARRY, PepsiCo's crisp, refreshing, lemon-lime flavored soda. To celebrate, the pair are teaming up to recognize basketball star Jamal Murray's championship, to relaunch the Jamal Murray Meal at KFC, and offer 27 leather jackets – a homage to Jamal's jersey number – to loyal fans.

Key Points: 
  • To celebrate, the pair are teaming up to recognize basketball star Jamal Murray's championship, to relaunch the Jamal Murray Meal at KFC, and offer 27 leather jackets – a homage to Jamal's jersey number – to loyal fans.
  • The leather jacket incorporates color pops of KFC signature red and STARRY bright yellow and lime green.
  • It features a racer design, "Champ" and "Jamal Murray WorldWide" patches, and Jamal's signature double arrow logomark, among other decals and emblems.
  • "I appreciate the love from KFC and STARRY in creating this jacket for fans to celebrate the championship."

Barbie isn't just a movie star now — she's also a virtual social media influencer

Retrieved on: 
Monday, July 17, 2023

The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers.

Key Points: 
  • The explosive public response to the upcoming Barbie movie starring Margot Robbie and Ryan Gosling demonstrates the sheer power of nostalgic marketing for contemporary consumers.
  • The Barbie movie made headlines last summer over its hefty US$100 million budget.

Barbie does it for the ‘gram

    • Barbie was developed by Mattel in 1959 in the form we know her best — a physical doll.
    • Most notably, an animated version of Barbie began vlogging through YouTube in 2015, sharing advice about life and introducing subscribers to her closet.
    • Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on TikTok.

What are virtural influencers?

    • For example, they endorse products through stylish lifestyle posts and dance in viral TikTok challenges.
    • Virtual influencers can make just as much money — or more — as human influencers on social media.
    • In 2019, KFC redesigned Colonel Sanders as a “hot” 2.0 version of himself, posting on Instagram as a virtual influencer.
    • Their digital activities can — and do — generate tangible income and marketing benefits for their creators without the involvement of human influencers.

When brands turn into fictional influencers

    • As brand mascots-turned-influencers, they have a decades-long start on representing themselves and relating to the public.
    • Barbie exemplifies a growing trend of companies personifying their brand mascots as virtual influencers on social media platforms.
    • Meanwhile, there are currently no regulations which demand transparency from those who communicate on behalf of virtual influencers and guardrails in case of harmful or incorrect dialogue.
    • In January, Meta revealed plans to construct the first-ever ethics guideline for virtual influencers.

KFC Chicken Sandwiches Unlock Exclusive Diablo® IV In-Game Rewards for a Limited Time

Retrieved on: 
Thursday, June 1, 2023

LOUISVILLE, Ky., June 1, 2023 /PRNewswire/ -- Kentucky Fried Chicken® is making its KFC Chicken Sandwich even more craveable with a spicy new promotion tied to the highly anticipated new Diablo® IV video game. Now through 7/2*, customers who purchase any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com will be eligible to unlock exclusive in-game rewards** in one of the most anticipated video games of the year. The exclusive in-game rewards include up to five battle cosmetics in KFC's signature red and white brand colors, with each piece of equipment representing one Diablo class, to help gamers show off their style.

Key Points: 
  • Now through 7/2*, customers who purchase any KFC Chicken Sandwich (classic or spicy, including combo options) on the KFC app or KFC.com will be eligible to unlock exclusive in-game rewards** in one of the most anticipated video games of the year.
  • "As the fried chicken experts, we've set the standard in the fried chicken sandwich game," said Nick Chavez, CMO, KFC U.S. "Now fans of Diablo IV can feed their hunger for both our best chicken sandwich ever and exclusive in-game rewards."
  • To unlock the exclusive in-game rewards, customers need to create a KFC account on the KFC app or KFC.com and sync their KFC account to their Diablo IV Battle.net® account, which will automatically unlock the first reward.
  • KFC fans in Brazil can also unlock Diablo IV rewards in their markets through similar promotions.

KFC Spain proves with its new campaign that is possible to move people by selling fried chicken

Retrieved on: 
Wednesday, March 29, 2023

MADRID, March 29, 2023 /PRNewswire/ -- Enjoyment is imperfect. This statement is the main premise of "Enjoy, it's beautiful", the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.

Key Points: 
  • This statement is the main premise of "Enjoy, it's beautiful", the new creativity project for KFC by PS21 creativity agency.
  • The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.
  • The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator: people in their minds having joy while eating their fried chicken.
  • This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken," says Victor Blanco, executive creative director of PS21.

KFC Spain proves with its new campaign that is possible to move people by selling fried chicken

Retrieved on: 
Wednesday, March 29, 2023

MADRID, March 29, 2023 /PRNewswire/ -- Enjoyment is imperfect. This statement is the main premise of "Enjoy, it's beautiful", the new creativity project for KFC by PS21 creativity agency. The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.

Key Points: 
  • This statement is the main premise of "Enjoy, it's beautiful", the new creativity project for KFC by PS21 creativity agency.
  • The piece goes, in slow motion, through seven different character face-expressions while eating fried chicken, showing-off genuineness in their faces and thus, celebrating something as basic as taste.
  • The spot, recorded over different Colonel Sanders restaurants in Madrid, shows seven different stories with a single common denominator: people in their minds having joy while eating their fried chicken.
  • This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken," says Victor Blanco, executive creative director of PS21.

Chili's Grill & Bar Names New Vice President of Marketing

Retrieved on: 
Tuesday, January 17, 2023

DALLAS, Jan. 17, 2023 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced that Jesse Johnson has joined the company as Vice President of Marketing. In this newly created role, Johnson will develop and execute marketing strategies for Chili's® Grill & Bar and bring the brand to life across multiple touchpoints, including advertising, media, PR and the Guest experience.

Key Points: 
  • DALLAS, Jan. 17, 2023 /PRNewswire/ -- Brinker International, Inc. (NYSE: EAT) today announced that Jesse Johnson has joined the company as Vice President of Marketing.
  • In this newly created role, Johnson will develop and execute marketing strategies for Chili's® Grill & Bar and bring the brand to life across multiple touchpoints, including advertising, media, PR and the Guest experience.
  • "I'm excited to use my brand strategy and creative background to help Chili's disrupt the casual dining space."
  • In 2018, Ad Age named Johnson "Account Director of the Year" and named KFC's campaign "Campaign of the Year."

Presto Voice Brings Custom Voices to Enhance Automated Drive-Thru Guest Experience

Retrieved on: 
Thursday, December 15, 2022

Presto Voice is currently the industrys most widely adopted A.I.-powered drive-thru voice assistant with over 75% market share.

Key Points: 
  • Presto Voice is currently the industrys most widely adopted A.I.-powered drive-thru voice assistant with over 75% market share.
  • The unique experiences enabled by this new Presto Voice feature include:
    Celebrity Voices: Guests can experience drive-thru voice ordering by conversing with a celebrity, whose voice would be programmed to know the whole menu.
  • Limitless Flexibility: The voice customization feature in Presto Voice is very flexible, offering limitless customizations in practically any voice.
  • And the new custom voice feature is expected to significantly enhance the guest experience and make drive-thru ordering delightful for visitors.

KFC Canada Goes All-In on Gravy to Celebrate this Holiday Season

Retrieved on: 
Tuesday, November 22, 2022

TORONTO, Nov. 22, 2022 (GLOBE NEWSWIRE) -- Its gravy season, baby, and KFC Canada has everything you need to let the good times flow.

Key Points: 
  • TORONTO, Nov. 22, 2022 (GLOBE NEWSWIRE) -- Its gravy season, baby, and KFC Canada has everything you need to let the good times flow.
  • And for those who just cant get enough gravy, KFC is satisfying those needs by offering individual gravy servings for just $1.
  • This holiday season KFC is giving our iconic gravy the spotlight it truly deserves, said Katherine Debicki, Chief Marketing Officer, KFC Canada.
  • Gravy Lovers menu items are available for a limited time at KFC restaurants across Canada, through the KFC App and on KFC.ca.

KFC FOUNDATION DOES SOME FINGER LICKIN' GOOD BY AWARDING HALF A MILLION DOLLARS TO 50 COMMUNITY NON-PROFITS

Retrieved on: 
Tuesday, September 13, 2022

LOUISVILLE, Ky., Sept. 13, 2022 /PRNewswire/ -- The KFC Foundation has done some finger lickin' good, awarding 50 deserving non-profit organizations across the U.S. a combined total of $500,000 in Kentucky Fried Wishes grants. Kentucky Fried Wishes is a community-based grant program that encourages eligible* KFC restaurant employees to positively impact their local communities by nominating a non-profit organization to receive $10,000 to support a community development project.

Key Points: 
  • We are proud to award a record half a million dollars in grant funding this year," said Emma Horn, Executive Director of the KFC Foundation.
  • He would be proud of how KFC team members are investing in their communities and supporting organizations that are doing some finger lickin' good!"
  • The KFC Foundation supports and empowers KFC restaurant employees to be their best selves by providing education opportunities, hardship assistance and more.
  • References to "KFC" "KFC Family" "we" and "our" refer to KFC's corporately owned restaurants and independently owned and operated franchises.