Upton's Naturals Seitan is a Top Seller at Retail
CHICAGO, March 1, 2023 /PRNewswire/ -- Upton's Naturals, the first to bring pre-seasoned seitan to market in 2006, is today the #1 selling seitan brand in Natural and MULO Channels (SPINS 52 weeks ending 12/4/22) and the only nationally distributed, independently owned company in its category. As meat alternatives and vegan diets have grown in popularity, Upton's Naturals Seitan has seen a continued boost in sales, along with increased interest from shoppers seeking versatile, plant-based products crafted from simple ingredients. Growing approximately 600% from 2013 through 2022, this self-funded brand has competed in an expanding marketplace by directing its resources toward engaging an ethically minded consumer base.
- As meat alternatives and vegan diets have grown in popularity, Upton's Naturals Seitan has seen a continued boost in sales, along with increased interest from shoppers seeking versatile, plant-based products crafted from simple ingredients.
- Exhibiting at this year's Natural Products Expo West , booth #5617, Upton's Naturals will sample its Seitan offerings.
- Upton's Naturals Seitan can also be found in four of the six flavors of its canned soups.
- He found that integrating additional seasoning into the Seitan before cooking provided an impactful flavor boost to the meat alternative.