Recent Study Indicates that Life Science Companies Can Better Leverage CRM Data
While clear progress has been made, opportunities still remain for life science companies to better leverage data and analytics as it relates to their engagements with healthcare professionals (HCPs) - particularly within the medical affairs function.
- While clear progress has been made, opportunities still remain for life science companies to better leverage data and analytics as it relates to their engagements with healthcare professionals (HCPs) - particularly within the medical affairs function.
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Alucio, a fast-growing provider of cloud-based software for the life sciences industry, is addressing this gap by helping life science companies more effectively capture and leverage relevant information from HCP engagements taking place on its Beacon scientific exchange platform. - Jessica Wong, Alucio's VP - Product Management & Strategy, commented, "Life science companies have never suffered from a lack of customer data.
- (1) "Survey - Utilization of Customer Relationships Management (CRM) Systems by MSLs", Medical Science Liaison Society, September 20, 2020 - October 9, 2020