HCPS

Recent Study Indicates that Life Science Companies Can Better Leverage CRM Data

Thursday, April 8, 2021 - 2:00pm

While clear progress has been made, opportunities still remain for life science companies to better leverage data and analytics as it relates to their engagements with healthcare professionals (HCPs) - particularly within the medical affairs function.

Key Points: 
  • While clear progress has been made, opportunities still remain for life science companies to better leverage data and analytics as it relates to their engagements with healthcare professionals (HCPs) - particularly within the medical affairs function.
  • (1)
    Alucio, a fast-growing provider of cloud-based software for the life sciences industry, is addressing this gap by helping life science companies more effectively capture and leverage relevant information from HCP engagements taking place on its Beacon scientific exchange platform.
  • Jessica Wong, Alucio's VP - Product Management & Strategy, commented, "Life science companies have never suffered from a lack of customer data.
  • (1) "Survey - Utilization of Customer Relationships Management (CRM) Systems by MSLs", Medical Science Liaison Society, September 20, 2020 - October 9, 2020

Aktana Delivers Intelligent Engagement Solution to Emerging and Mid-sized Life Sciences Companies

Tuesday, March 23, 2021 - 2:05pm

SAN FRANCISCO, March 23, 2021 (GLOBE NEWSWIRE) -- Aktana, the global leader in intelligent customer engagement for the life sciences industry, announced the release of a dedicated configuration of their AI offering tailored to the needs of emerging and mid-sized biopharma companies.

Key Points: 
  • SAN FRANCISCO, March 23, 2021 (GLOBE NEWSWIRE) -- Aktana, the global leader in intelligent customer engagement for the life sciences industry, announced the release of a dedicated configuration of their AI offering tailored to the needs of emerging and mid-sized biopharma companies.
  • COVID-19 ushered in major shifts in the way that HCPs interact with life sciences companies, including a move to digital channels.
  • The Aktana Contextual Intelligence engine delivers relevant HCP insights direct to sales and marketing for a coordinated and high-impact commercialization strategy.
  • Aktana is a pioneer in intelligent engagement for the global life sciences industry.

Jack Morton Launches Specialized Global Healthcare Practice: Jack Health

Wednesday, March 10, 2021 - 2:00pm

BOSTON, March 10, 2021 /PRNewswire/ -- Today, Jack Morton, the global brand experience agency, announces the launch of Jack Health , a new specialty practice created exclusively for healthcare brands.

Key Points: 
  • BOSTON, March 10, 2021 /PRNewswire/ -- Today, Jack Morton, the global brand experience agency, announces the launch of Jack Health , a new specialty practice created exclusively for healthcare brands.
  • Jack Morton will now serve its extensive book of healthcare and pharmaceutical business under the Jack Health brand.
  • Jack Health delivers customized marketing programs to support clients who are looking to strengthen relationships with patients, healthcare professionals (HCPs) and employees.
  • Melinda Cragan Lindland rejoins the agency as SVP, Head of Jack Health in the U.S. Jo Hull joins as Director of Jack Health in the UK.

Indegene Releases The Healthcare Customer Experience Playbook – A Prescriptive Guide to Orchestrating Outstanding HCP Experiences

Thursday, February 4, 2021 - 2:01pm

PRINCETON, N.J., Feb. 04, 2021 (GLOBE NEWSWIRE) -- Indegene, an enterprise healthtech solutions organization ( www.indegene.com ), today published the first of its kind Healthcare Customer Experience Playbook.

Key Points: 
  • PRINCETON, N.J., Feb. 04, 2021 (GLOBE NEWSWIRE) -- Indegene, an enterprise healthtech solutions organization ( www.indegene.com ), today published the first of its kind Healthcare Customer Experience Playbook.
  • Drawing insights from surveys with 640 Health Care Professionals (HCPs) around the world, this playbook is a prescriptive guide for life sciences organizations to orchestrate outstanding experiences across marketing channels.
  • Hence the playbook prescribes twelve moments of truth that make-or-break HCP experience.
  • To download the Healthcare Customer Experience Playbook, please visit https://www.indegene.com/healthcare-cx-playbook/
    Indegene is a global enterprise healthtech solutions organization.

Healio Strategic Solutions Announces Enhanced Programmatic Advertising Platform, Healiolytics

Tuesday, February 2, 2021 - 4:00pm

THOROFARE, N.J., Feb. 2, 2021 /PRNewswire/ -- Healio Strategic Solutions (HSS) is pleased to introduce Healiolytics, a programmatic advertising platform offering HCP targeting and reporting.

Key Points: 
  • THOROFARE, N.J., Feb. 2, 2021 /PRNewswire/ -- Healio Strategic Solutions (HSS) is pleased to introduce Healiolytics, a programmatic advertising platform offering HCP targeting and reporting.
  • "The Healiolytics platform is purpose-built for the unique needs of medical marketers," said Zach Gursky, Senior Vice President, Digital and Innovation, Healio Strategic Solutions.
  • "Leveraging Healio's long-standing relationships with specialty HCPs along with this powerful new platform, Healiolytics represents a real game-changer in programmatic advertising for healthcare marketers," said Matthew J. Holland, Chief Commercial Officer of Healio Strategic Solutions.
  • For more information on Healiolytics and Healio programmatic solutions, contact Zach Gursky at zgursky@healiostrategicsolutions.com .

Olympus Launches Comprehensive Global Educational Platform for Healthcare Professionals

Monday, February 1, 2021 - 1:57pm

The platform builds on the existing Olympus training program, which trains more than 25,000 HCPs annually over 1,400 courses.

Key Points: 
  • The platform builds on the existing Olympus training program, which trains more than 25,000 HCPs annually over 1,400 courses.
  • Olympus Continuum is a globalized and comprehensive platform of training and educational experiences led by healthcare experts from around the world.
  • Olympus Continuum is a newly launched educational platform for healthcare professionals that will bring the benefits of digitally enabled learning to remote regions, as well as those impacted by COVID-19.
  • Basic and advanced training for healthcare professionals will be provided through Olympus training centers and hospitals all over the world.

Olympus launches comprehensive global educational platform for healthcare professionals

Sunday, January 31, 2021 - 11:00pm

HCPs using the "Olympus Continuum" platform will enjoy the following benefits:

Key Points: 
  • HCPs using the "Olympus Continuum" platform will enjoy the following benefits:
    - Comprehensive platform programs covering basic to advanced levels: The Olympus global professional education strategy is to establish a continuum of blended learning that takes HCPs from basic to advanced, providing more educational opportunities/experiences and increasing accessibility through the utilization of technology.
  • "Olympus Continuum" is a globalized and comprehensive platform of training and education experiences led by healthcare experts from around the world.
  • Olympus Continuum is a newly launched educational platform for healthcare professionals that will bring the benefits of digitally-enabled learning to remote regions, as well as those impacted by COVID-19.
  • Basic and advanced training for healthcare professionals will be provided through Olympus training centers and hospitals all over the world.

Appification of CME Learning. eMedEvents goes strong on mobile!

Friday, January 15, 2021 - 3:00pm

Emboldened by more than half a million healthcare professionals visiting their website, eMedEvents decided to further optimize the CME/CE learning experience by upgrading its mobile app.

Key Points: 
  • Emboldened by more than half a million healthcare professionals visiting their website, eMedEvents decided to further optimize the CME/CE learning experience by upgrading its mobile app.
  • eMedEvents app provides healthcare professionals (HCPs) a better and more intuitive platform to discover, track, and register for CME/CE courses and MOC conferences.
  • "Many physicians, limited by COVID-19 travel restrictions, are unable to fulfill their CME and MOC requirements.
  • We bundled Free Online CME credits to show our gratitude and appreciation for COVID-19 frontline heroes" stated Priya Korrapati, CEO of eMedEvents.

eMedEvents Won The Platinum Award for Best Physician-focused Site & The Silver Award for Best Overall Internet Platform at 2020 eHealthcare Leadership Awards

Saturday, December 12, 2020 - 4:00pm

MENDHAM, N.J., Dec. 12, 2020 /PRNewswire-PRWeb/ --eMedEvents, a leading medical conference aggregator is proud to announce that the organization has been honored with Platinum Award for best physician/clinician-focused site, and the Silver Award for Best Overall Internet Platform at the 2020 eHealthcare Leadership Awards.

Key Points: 
  • MENDHAM, N.J., Dec. 12, 2020 /PRNewswire-PRWeb/ --eMedEvents, a leading medical conference aggregator is proud to announce that the organization has been honored with Platinum Award for best physician/clinician-focused site, and the Silver Award for Best Overall Internet Platform at the 2020 eHealthcare Leadership Awards.
  • Net's 24th Annual Healthcare Internet Conference (HCIC), for providing exceptionally dedicated services to help healthcare professionals (HCPs) worldwide in accomplishing their CME/CE goals.
  • "We are extremely honored to be recognized for the best physician/clinician-focused site, and the Silver Award for Best Overall Internet Platform.
  • These awards are a reflection of our constant hard work towards bridging the gap between healthcare professionals and medical conference organizers.

Takeda Further Enables Hemophilia A Personalized Care With Launch of myPKFiT® Software for ADYNOVATE® [Antihemophilic Factor (Recombinant), PEGylated]

Wednesday, December 2, 2020 - 2:00pm

The myPKFiT software is intended for use by licensed healthcare professionals (HCPs) who are familiar with hemophilia care.

Key Points: 
  • The myPKFiT software is intended for use by licensed healthcare professionals (HCPs) who are familiar with hemophilia care.
  • For ADYNOVATE, myPKFiT is intended to be used with patients 12 years of age or older and body weight of 29 kg or greater.
  • myPKFiT should only be used to evaluate prophylactic dosing regimens for hemophilia A patients treated with ADVATE or ADYNOVATE, as per their respective Prescribing Information (PI).
  • Shire receives FDA clearance for myPKFiT for Advate [Antihemophilic Factor (Recombinant)] to help personalize care for hemophilia A. Takeda Newsroom.