Podcast Market in Europe to grow by USD 1,127.66 million from 2022 to 2027; The rising penetration of smartphones and easy access to the internet is notably driving the market growth - Technavio
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Major Drivers & Challenges- The market is driven by factors such as the rising penetration of smartphones and easy access to internet, increase in number of subscriptions services, and the growth in mobile advertisement spending.
- intense competition among podcast service providers and inconsistent user preferences is hindering market growth.
- Rising penetration of smartphones and easy access to internet: Users are choosing podcasts due to the introduction of high-end smartphones and the ease of access to the Internet.
- Users can easily access video and music content while they are on the go thanks to the growing popularity of smartphones.