AdChoices

MCNY Announces Industry Executive Chet Dalzell of Digital Advertising Alliance to Serve as 2024 Club President

Retrieved on: 
Wednesday, April 3, 2024
Friends, Digital, University of Connecticut, EXL, Cocktail, Ethics, MCNY, University, Harte Hanks, Marketing, New York Yankees, Club, Silver Apples, Data & Marketing Association, Senate, Comedy, AdChoices, Management

NEW YORK, April 03, 2024 (GLOBE NEWSWIRE) -- Veteran public relations and public affairs executive Chet Dalzell, senior vice president of operations and participant engagement of Digital Advertising Alliance – the home of the “AdChoices” program, is named new president of Marketing Club of New York (MCNY), the Board of Directors has announced.

Key Points: 
  • NEW YORK, April 03, 2024 (GLOBE NEWSWIRE) -- Veteran public relations and public affairs executive Chet Dalzell, senior vice president of operations and participant engagement of Digital Advertising Alliance – the home of the “AdChoices” program, is named new president of Marketing Club of New York (MCNY), the Board of Directors has announced.
  • In tandem, corporations in the marketing community will serve as sponsors for the club, enabling support for the non-profit organization’s programming, networking, awards recognition and marketing education activities.
  • What we have in common – we all care about integrity, ethics, and results, while bringing along the next generation of marketing professionals.
  • We opened 2024 – for the 18th year – with our popular, insight-laden Annual Outlook event with Bruce Biegel of Winterberry Group.

Survey Finds Broad Consumer Recognition, Trust, Understanding, and Support for DAA's AdChoices Icon

Retrieved on: 
Tuesday, April 2, 2024
DAA, Trust, AdChoices, Privacy, Momentive (software company), Advertising, Digital

NEW YORK, April 2, 2024 /PRNewswire/ -- Americans broadly recognize, understand, trust, and support the ubiquitous blue triangular AdChoices icon that appears across ads, websites, and apps and provides access to information and choices about ads, according to a new survey conducted by the Digital Advertising Alliance (DAA). The survey found that approximately four out of five respondents recognize the AdChoices Icon, find it useful, say it is easy to understand, and want to continue to have access to icon-based information and choices about advertising.

Key Points: 
  • "The AdChoices Icon program is one of the great success stories in modern advertising self-regulation," said Lou Mastria, President & CEO of the DAA.
  • Four in five respondents (79%) recognized the AdChoices Icon, with respondents saying they recognize it a great deal (45%) or somewhat (34%).
  • More than three-quarters (78%) said the AdChoices Icon is useful, with respondents saying it is very (24%) or somewhat (54%) useful.
  • By a similar two-to-one margin, respondents said policymakers should encourage companies to use the AdChoices Icon (70%) vs. creating different icons/tools (30%).

TrustArc & Privya.ai Launch Comprehensive Data Automation for Privacy & AI Governance

Retrieved on: 
Thursday, March 21, 2024
AdChoices, Certification, DPIA, Organization, TrustArc, Risk, Partnership, IAB, ROPA, SAN, GDPR, Classification, CMP, NIST, OECD, Data collection, Privacy, Collection, Marketing, Medical device

TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.

Key Points: 
  • TrustArc's and Privya's integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months.
  • Key capabilities include continuous code-based data discovery, automated privacy and security risk analysis, and on-demand regulatory reporting.
  • Following industry best practices, the integrated partner solutions automate today's privacy processes, track high-risk AI use cases, check for conformity with regulations, and expose third-party vendors to provide continuous monitoring and enhanced AI transparency.
  • TrustArc's proprietary risk engine includes controls from 130+ laws and standards, including NIST AI and OECD AI, to ensure robust privacy and security risk analysis.

DeepIntent Joins the Network Advertising Initiative (NAI)

Retrieved on: 
Tuesday, November 14, 2023
Research, Organization, Interactivity, International Association, Privacy, GPP, IAB, NAI, DAA, Interactive Advertising Bureau, Data collection, Health, Digital, IAPP, AdChoices, Health care, TAG, Network, Network Advertising Initiative

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States. As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States.
  • As part of the NAI, DeepIntent furthers its commitment to building technology that empowers pharmaceutical advertisers to reach their most relevant audiences in a privacy-safe way.
  • Given the current privacy landscape, DeepIntent believes supporting a unified industry standard is more important than ever.
  • "These new NAI guidelines are well-aligned with DeepIntent's vision of privacy-safe targeting," said Yashina Burns, Vice President of Legal and Privacy at DeepIntent.

Digital Advertising Alliance Releases Best Practices Around Privacy for Billions of IOT Connected Devices

Retrieved on: 
Thursday, June 15, 2023
Venable LLP, Television, AdChoices, W3C Device Description Working Group, Internet of things, Digital Advertising Alliance of Canada, Connected, DAA, Privacy, Computer, Tablet, Working Group, Collection, Digital, Mobile phone

WASHINGTON, June 15, 2023 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today released new DAA Best Practices to help companies understand how the DAA Principles of its privacy self-regulatory program should be applied to billions of Internet of Things (IoT) connected devices, ranging from smart appliances to connected TVs, smartwatches, speakers, fitness sensors, and other connected devices.

Key Points: 
  • WASHINGTON, June 15, 2023 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today released new DAA Best Practices to help companies understand how the DAA Principles of its privacy self-regulatory program should be applied to billions of Internet of Things (IoT) connected devices, ranging from smart appliances to connected TVs, smartwatches, speakers, fitness sensors, and other connected devices.
  • "The release of the DAA Best Practices will kick off a creative ad specification process, so we can help consumers access privacy information and controls for connected devices through intuitive notices and consolidated user interfaces."
  • (Connected Device Data is data collected from or through a connected device about the use of a digital property or service by that device.)
  • According to Iot Analytics , there are approximately 14.4 billion IoT connected devices in use worldwide in 2022, and that number will nearly double to 27 billion devices by 2025.

Coalition of Privacy Self-Reg Orgs Launch Uniform Approach to CMP-specific Controls & Network-Wide Privacy Choices

Retrieved on: 
Tuesday, February 14, 2023
Organization, Digital Advertising Alliance of Canada, EEA, Element, AdChoices, UI, TrustArc, Interest, DAAC, DAA, Consent management, CMP, Privacy, Policy, Conflict, UCP, Data, Advertising, Digital, Data collection, APDA, Video game, Surface finishing, Online shopping, 3D printing, Engineering, European

NEW YORK and TORONTO and BUENOS AIRES, Argentina, Feb. 14, 2023 /PRNewswire/ -- A coalition of leading privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.

Key Points: 
  • Traditionally, there has been no technical or UI integration between the AdChoices Icon and CMPs' choice tools.
  • A common specification for CMPs that enable certain features to reflect token-based preferences signaled through the CMP's integration with the DAA CMP API.
  • DAA Recognized CMP partners taking part in the beta phase of the launch include TrustArc, Evidon by Crownpeak, and Didomi.
  • The DAA plans to complete the beta testing of the tool and move toward rollout by Q2 2023, with interest-based category controls shortly thereafter.

InMarket Bolsters Executive Team with Appointments of Joshua Koran as Chief Product Officer and Neal Bonner as SVP, Insights and Analytics

Retrieved on: 
Tuesday, January 31, 2023
Spend, Business Insider, NAI, AT, Marketing, SVP, Morris, MBA, Intelligence, Bread Financial, Responsibility, Internet, GDPR, Bonner, DSP, EU, Innovation, Privacy, Policy, Growth, Yahoo!, AT&T, Investment, IAB, AdChoices, LCI, Senior, W3C, MMA, Online shopping, Industrial design, Economics, Quran, Nielsen

AUSTIN, Texas, Jan. 31, 2023 /PRNewswire/ -- InMarket, a leader in 360-degree marketing intelligence and real-time activation, has bolstered its executive leadership team with the appointments of Joshua Koran as Chief Product Officer and Neal Bonner as Senior Vice President, Insights and Analytics. The new hires will accelerate the growth of InMarket's solutions that improve omnichannel marketing program outcomes, creating exceptional consumer experiences and market-leading Return on Advertising Spend (ROAS). 

Key Points: 
  • Koran will guide product strategy and innovation for the company's award winning solutions, reporting to InMarket Co-CEO Todd Morris.
  • "I am excited to work with the InMarket team at such a pivotal time for the digital ecosystem," Koran said.
  • In addition to Koran, Neal Bonner joins as SVP, Insights and Analytics.
  • Team building and efficiency have been the foundation of what Neal brings to his professional life.

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

Retrieved on: 
Tuesday, May 3, 2022
EMX, Compliance, Policy, NEW, Partnership, American Advertising Federation, Adtech (company), Certification, Solution, CEO, Framework, Policy framework, Ecosystem, SVP, AMI, ATS, EVP, Program, ANA, Industry, Approved, Advertising, Criteo, 4A, AdChoices, Amis, Digital Advertising Alliance of Canada, Interactivity, Network Advertising Initiative, PAF, Association of National Advertisers, Association, TrustArc, Responsibility, Interactive Advertising Bureau, Digital, Privacy, Addressability, PMC, Review, CIPP, DAA, LiveRamp, Health, Public relations, Online shopping, Audit

NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and services enjoyed by millions of consumers worldwide.

Key Points: 
  • AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software Service
    NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).
  • Companies undergoing the initial certification process will receive an interim six-month certification after which companies will receive a full certification, pending successful completion of their requirements.
  • The Policy Framework for Addressable Media Identifiers was released by the Partnership for Responsible Addressable Media in February 2022, prior to it transitioning the implementation of ongoing AMI certification and oversight to the DAA.
  • The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive.

Privacy Watchdog Brings Funeral Company into Compliance with Ad Privacy Best Practices

Retrieved on: 
Wednesday, February 2, 2022
View, DAAP, Principle, Cremation, Service Corporation International, AdChoices, SCI, Council, Advertising, Data collection, Compliance, Privacy, Digital Advertising Alliance of Canada, Industry, DAA, Multimedia, Digital, National Program Office, Online gambling, Online shopping, Policy

DAAP monitors the digital marketplace for compliance with digital advertising best practices.

Key Points: 
  • DAAP monitors the digital marketplace for compliance with digital advertising best practices.
  • Finding signs of data collection for interest-based advertising on several of SCI's sites without the enhanced notice of background data collection required by the DAA Principles, DAAP contacted the company about its privacy practices.
  • SCI responded to DAAP's inquiry and worked to reach compliance with the DAA Principles.
  • Modified its privacy policy to include a discussion of data collection, links to opt-out tools, and lists of third-party cookies on its sites.

Argyle Expands Executive Team with Appointment of Sid Uberoi as General Counsel

Retrieved on: 
Thursday, October 7, 2021
Software, Human Resources, Finance, Data Management, Professional Services, Technology, Other Technology, Security, Income, GoDaddy, Science and technology in Asia, General counsel, Multimedia, AdChoices, CCPA, Population, IPG, Oracle, Ministry of Business Affairs (Iceland), GDPR, The Interpublic Group of Companies, W2, Anahita Uberoi, Knowledge, CEO, Government, Employment, Technology, Insurance, Public relations, Cryptocurrency

Argyle , the leading employment data platform that provides companies access to user-permissioned employment records in real time, today announced the appointment of Sid Uberoi as General Counsel.

Key Points: 
  • Argyle , the leading employment data platform that provides companies access to user-permissioned employment records in real time, today announced the appointment of Sid Uberoi as General Counsel.
  • View the full release here: https://www.businesswire.com/news/home/20211007005403/en/
    Sid Uberoi, General Counsel at Argyle (Graphic: Business Wire)
    At Argyle, we are dedicated to delivering groundbreaking innovation in fintech, said Shmulik Fishman, CEO and founder of Argyle.
  • We need a strong and experienced leadership team to do so, and Im thrilled to extend our executive bench with Sid joining as our first in-house general counsel.
  • Its an amazing time to become part of the Argyle team as the company embarks on its hypergrowth stage.