Discover Puerto Rico Celebrates Five Years of Unprecedented Tourism Growth
SAN JUAN, Puerto Rico, July 27, 2023 /PRNewswire/ -- On the heels of a record-breaking year in travel and tourism for Puerto Rico, Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO) reflects on a groundbreaking five years of continued growth for Puerto Rico's tourism economy, following a powerful brand evolution for the Island that has placed data-backed strategies at the forefront of award-winning marketing efforts.
- SAN JUAN, Puerto Rico, July 27, 2023 /PRNewswire/ -- On the heels of a record-breaking year in travel and tourism for Puerto Rico, Discover Puerto Rico , the Island's official Destination Marketing Organization (DMO) reflects on a groundbreaking five years of continued growth for Puerto Rico's tourism economy, following a powerful brand evolution for the Island that has placed data-backed strategies at the forefront of award-winning marketing efforts.
- Following a data-driven and agile approach to marketing, Discover Puerto Rico has propelled economic prosperity for the people of Puerto Rico through the tourism sector and elevated the Island on a global scale, including global marketing in Canada, the United Kingdom, Spain, Colombia, among others in addition to the U.S.
- "Sunshine to Spare" - Discover Puerto Rico partnered with the Pantone Color Institute to create a first-of-its-kind color inspired by the hue of Puerto Rican sunlight, based on findings by Puerto Rican physicist, Hector J. Jimenez.
- Standout efforts in meetings and events further promote Puerto Rico as a leading destination in the MICE space.