SEOHost.net Principal: What Google's Decision to Phase Out Tracking Cookies Means for Advertisers
Last January, the search giant announced its intent to remove support for cookies in its Chrome browser within the coming two years.
- Last January, the search giant announced its intent to remove support for cookies in its Chrome browser within the coming two years.
- It will no longer rely on any identifiers to target its advertisements, nor will it support brands that do.
- "We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not," Temkin wrote.
- Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."