Macy's Annual Holiday Fundraising Campaign Raises & Directs $4.7 Million to Support Big Brothers Big Sisters and Mentorship Across the Country
TAMPA, Fla. and NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Big Brothers Big Sisters (BBBS), the nation's preeminent one-to-one youth mentoring organization, is thrilled to announce fundraising results from Macy's 2023 holiday campaign and grant awards. Through the company's social purpose platform, Mission Every One, which is committed to creating brighter futures with bold representation for all, Macy's customers raised $4.3 million alongside $400k in grants provided by Macy's to help create life-changing mentoring experiences. The campaign marked the second year of a multi-year partnership between BBBS and Macy's.
- The campaign marked the second year of a multi-year partnership between BBBS and Macy's.
- Throughout November and December 2023, Macy's customers donated online at macys.com and by rounding up in-store.
- The campaign engaged all 230+ Big Brothers Big Sisters agencies, reaching more than 5,000 communities in all 50 states.
- "Our annual holiday campaign, with the support of Macy's employees and customers, will allow us to continue empowering young people to reach their full potential."