Tanqueray

STUNNING NEW LUXURY POP-UP FOR JOHNNIE WALKER BLUE LABEL

Retrieved on: 
Friday, June 17, 2022

Passengers are invited to embark on their journey in style and experience the luxury world of Johnnie Walker Blue Label in a striking new experiential hub located in departures of key airports including Heathrow, Terminal 5.

Key Points: 
  • Passengers are invited to embark on their journey in style and experience the luxury world of Johnnie Walker Blue Label in a striking new experiential hub located in departures of key airports including Heathrow, Terminal 5.
  • We are thrilled to start the roll-out of this new concept for Johnnie Walker Blue Label at Heathrow's Terminal 5.
  • "The luxury consumer base in the travel retail industry is a key growth driver for the channel so we're delighted to bring a luxury icon such as Johnnie Walker Blue Label to the table.
  • Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label.

Drizly and Diageo Level-Up Last-Minute Father's Day Gifting

Retrieved on: 
Thursday, June 16, 2022

NEW YORK, June 16, 2022 /PRNewswire/ -- Forgot a gift for Dad? Look no further than your phone with Drizly, an Uber company and a leading alcohol e-commerce and on-demand delivery platform, and Diageo, the global leader in beverage alcohol. The spirits heavyweights are partnering up to offer a premium, real-time solution for forgotten Father's Day gifts this year: a curated quiz that matches personalities to premium spirits that can be gifted and enjoyed on dad's special day.

Key Points: 
  • "As more and more consumers turn to Drizly as a go-to gifting destination, we are excited to team up with Diageo to make customized and tailored gifting as easy as possible this Father's Day," said Cathy Lewenberg, Chief Operating Officer at Drizly.
  • "Now with our fun personality quiz, Drizly shoppers can celebrate the father figure in their life by gifting a high-quality bottle in a matter of minutes with the convenience of same day delivery."
  • "We are thrilled to launch this activation with Drizly, giving visibility to the convenience and quality of Diageo deliveries through the Drizly platform," said Ramy Hamid, eCommerce Partnerships & Strategy Manager at Diageo.
  • Learn more at Drizly.com , download the Drizly app( App Store and Google Play )and follow Drizly on Facebook , Twitter and Instagram .

CROWN ROYAL CONTINUES TO CHAMPION THE RODEO COMMUNITY AT THE BILL PICKETT INVITATIONAL RODEO IN CELEBRATION OF JUNETEENTH

Retrieved on: 
Thursday, June 16, 2022

FORT WORTH, Texas, June 16, 2022 /PRNewswire/ -- This Juneteenth, Crown Royal is toasting to the people that keep our communities thriving as the Official Whisky Sponsor of Bill Pickett Invitational Rodeo. For generations the Cowboy lifestyle and their rodeo icons have impacted our country's culture and Crown Royal is proud to amplify those voices and their important place in our history with this new partnership.

Key Points: 
  • Crown Royal, the Official Whisky Sponsor of Bill Pickett Invitational Rodeo, Raises a Glass to the Iconic Cowboy Community
    FORT WORTH, Texas, June 16, 2022 /PRNewswire/ --This Juneteenth, Crown Royal is toasting to the people that keep our communities thriving as the Official Whisky Sponsor of Bill Pickett Invitational Rodeo.
  • "We're excited to continue to support the Black rodeo community and Crown Royal Rider, Tory Johnson, as we celebrate Western culture and toast to Juneteenth."
  • In support of their efforts, Crown Royal, through the Crown Royal Generosity Fund,* will be donating $25,000 to the National Multicultural Western Heritage Museum in Fort Worth.
  • Join Crown Royal and the Bill Pickett Invitational Rodeo for a Juneteenth toast with your 21+ cowboy crew.

Nick and Ric Offerman Venture Off the Grid with Lagavulin This Father's Day

Retrieved on: 
Monday, June 13, 2022

WAY OUT THERE, June 13, 2022 /PRNewswire/ -- According to Nick Offerman, there are only two utter essentials for a weekend in the woods: the company of his dad, Ric, and a bottle of Lagavulin Single Malt Scotch Whisky. This ultimate trio has assembled yet again in the sixth Father's Day installment of the long-running video series, "Lagavulin: My Tales of Whisky." In "Nick Offerman & Lagavulin Present: Dad Does It Better," the Offerman men go off the grid, braving the wilderness with just four hands, two drams and a yearning for some good, old-fashioned father-son bonding over their favorite whisky.

Key Points: 
  • This ultimate trio has assembled yet again in the sixth Father's Day installment of the long-running video series, "Lagavulin: My Tales of Whisky."
  • In " Nick Offerman & Lagavulin Present: Dad Does It Better ," the Offerman men go off the grid, braving the wilderness with just four hands, two drams and a yearning for some good, old-fashioned father-son bonding over their favorite whisky.
  • While the younger Offerman is renowned for his nature skills and aptitude for craftsmanship, within his family, Ric is the supreme woodsman.
  • "Lagavulin: My Tales of Whisky" has chronicled the adventures of Nick Offerman and his preferred imbibement since 2014.

CROWN ROYAL CONTINUES ITS GENEROSITY HOUR SERIES DURING THIS YEAR'S CMA FEST IN SUPPORT OF THE MILITARY COMMUNITY

Retrieved on: 
Friday, June 10, 2022

NASHVILLE, Tenn., June 10, 2022 /PRNewswire/ -- During the four-day long CMA Fest celebration, Crown Royal will host festival goers in downtown Nashville at 2nd and Broadway, with performances from fourteen country music artists – including Jimmie Allen, who opened up the weekend yesterday – in support of the military community that so bravely serves our country. The Purple Bag Project will also be on-site, allowing country music fans to pack care packages for deployed service men and women in continuation of the Generosity Hour series. 

Key Points: 
  • The Purple Bag Project will also be on-site, allowing country music fans to pack care packages for deployed service men and women in continuation of the Generosity Hour series.
  • Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9057851-crown-royal-generosity-h...
    "We're thrilled to support the military members that selflessly serve our country," said Nicky Heckles, Vice President of Crown Royal.
  • "We look forward to continuing the celebration and our commitment to the incredible military family that keeps our communities thriving at the CMA Fest."
  • Please drink responsibly as you enjoy the Crown Royal Ranch and CMA Fest activities with your 21+ country music crew.

Bulleit Frontier Whiskey and American Forests Harness the Power of Art and Independent Creators at Tribeca Festival to Ignite Action for Tree Equity

Retrieved on: 
Wednesday, June 8, 2022

NEW YORK, June 8, 2022 /PRNewswire/ -- Returning to Tribeca Festival for the fourth year in a row, Bulleit Frontier Whiskey is collaborating with independent creators and artists to converge film, music and art to ignite conversation and action around its Tree Equity mission in partnership with American Forests.

Key Points: 
  • "ART BARRELS" will be stationed at key Tribeca Festival locations where festival goers can take part in seedling plantings - the first step in the tree planting process.
  • To date, Bulleit and American Forests have successfully planted one million trees, restoring more than 2,000 acres of US forest landscapes.
  • "LIMITED EDITION VINYL" Bulleit Frontier Whiskey will host the opening night of the "Tribeca Music Lounge" to celebrate and support talented, up-and-coming independent artists.
  • "Like Bulleit, I try to push boundaries and experiment in everything I do, but especially when creating my art.

CASCADE MOON PROVES QUALITY IS NOT INHERENTLY TIED TO PROOF WITH LAUNCH OF 15 YEAR OLD SPIRIT

Retrieved on: 
Monday, June 6, 2022

TULLAHOMA, Tenn., June 6, 2022 /PRNewswire/ -- To many whisky aficionados, the term "Barrel Proof" is synonymous with high proof, premium whisky offerings, regarded for their quality. Today, Cascade Hollow Distilling Co.'s General Manager and Distiller Nicole Austin is challenging that perception with the release of Cascade Moon 15 Year Old Barrel Proof, which is launching in select U.S. markets this month.

Key Points: 
  • The new Cascade Moon offering is a pleasant, sophisticated spirit that originally entered the barrel at 115 proof, where it was aged for 15 years in Cascade Hollow's single story rickhouses.
  • "One thing that drew me toward releasing something like Cascade Moon 15 Year Old Barrel Proof is how it perfectly demonstrates the balance of approachability and quality possible with a lower proof spirit.
  • Cascade Moon 15 Year Old Barrel Proof is a complex and sophisticated spirit with a surprising depth of character.
  • The release of Cascade Moon 15 Year Old Barrel Proof comes off the heels of Cascade Moon 13 Year Old Rye winning Double Gold at the San Francisco World Spirits Competition last month.

Smirnoff Red, White & Berry Names Kaley Cuoco as Chief Summer Officer to Reboot Summer Fun

Retrieved on: 
Tuesday, May 31, 2022

NEW YORK, May 31, 2022 /PRNewswire/ -- Smirnoff Red, White & Berry has announced the appointment of Kaley Cuoco to Chief Summer Officer (CSO)*. Effective immediately, Cuoco will be responsible for all aspects of summer fun across the portfolio. Cuoco brings decades of experience to her new role with an impeccable track record of producing epic summer fun.

Key Points: 
  • Appointment Coincides with Smirnoff releasing a series of social and digital content titled, 'How to Summer: Grown-Up Edition'
    NEW YORK, May 31, 2022 /PRNewswire/ -- Smirnoff Red, White & Berry has announced the appointment of Kaley Cuoco to Chief Summer Officer (CSO)*.
  • Cuoco brings decades of experience to her new role with an impeccable track record of producing epic summer fun.
  • "The perfect way to reboot summer and get the party started is with the iconic Smirnoff Red White & Berry."
  • As Chief Summer Officer, Cuoco also stars in the new Smirnoff advertising campaign airing nationwide and on the Smirnoff YouTube channel beginning this month.

GODAWAN, THE ARTISANAL INDIAN SINGLE MALT, SPREADS ITS WINGS TO DUBAI

Retrieved on: 
Tuesday, May 31, 2022

BENGALURU, India, May 31, 2022 /PRNewswire/ -- After the successful launch of Godawan in Jaipur, India, Diageo India is set to introduce Rajasthani tradition and culture to the world with the unveiling of this outstanding single malt across international markets.

Key Points: 
  • Godawan is crafted in, its provenance inspired by, and dedicated wholeheartedly to the Rajasthani ethos of 'beauty in scarcity', and sustainability.
  • Godawan positions India as the haven of quality single malts on a global map and sets a new benchmark for sustainable and conscious Indian luxury with this launch in Dubai.
  • Godawan will help the world and our consumers discover an aspect of Indian culture hitherto unknown rich and meaningful.
  • This Single Malt is representative of what sustainable, mindful, purposeful modern Indian luxury looks like and Dubai is the right stage to take this story to the rest of the world.

GODAWAN, THE ARTISANAL INDIAN SINGLE MALT, SPREADS ITS WINGS TO DUBAI

Retrieved on: 
Tuesday, May 31, 2022

BENGALURU, India , May 31, 2022 /PRNewswire/ -- After the successful launch of Godawan in Jaipur, India, Diageo India is set to introduce Rajasthani tradition and culture to the world with the unveiling of this outstanding single malt across international markets.

Key Points: 
  • Godawan is crafted in, its provenance inspired by, and dedicated wholeheartedly to the Rajasthani ethos of 'beauty in scarcity', and sustainability.
  • Godawan positions India as the haven of quality single malts on a global map and sets a new benchmark for sustainable and conscious Indian luxury with this launch in Dubai.
  • Godawan will help the world and our consumers discover an aspect of Indian culture hitherto unknown rich and meaningful.
  • This Single Malt is representative of what sustainable, mindful, purposeful modern Indian luxury looks like and Dubai is the right stage to take this story to the rest of the world.