Tanqueray

Diageo North America Honors US Military Troops on Veterans Day Through Annual Military Service Appreciation Day Event

Retrieved on: 
Monday, November 14, 2022

In commemoration of Veterans Day this year, Diageo North America hosted its seventh annual Military Service Appreciation Day event.

Key Points: 
  • In commemoration of Veterans Day this year, Diageo North America hosted its seventh annual Military Service Appreciation Day event.
  • Together, Diageo employees, non-profit organizations and community leaders designed and assembled care packages for US military troops serving overseas and at home.
  • Every year, we honor our US military troops on Veterans Day through our annual Military Service Appreciation Day packing event.
  • Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

DIAGEO AND SMIRNOFF LAUNCH NEW GLOBAL RESPONSIBLE DRINKING CAMPAIGN FOR THE FESTIVE PERIOD

Retrieved on: 
Monday, November 21, 2022

The campaign will urge people to 'be wildly responsible' and will consist of six engaging digital animations, stills from the animations as print options and pop-up 'Be Wildly Responsible' bars across the world.

Key Points: 
  • The campaign will urge people to 'be wildly responsible' and will consist of six engaging digital animations, stills from the animations as print options and pop-up 'Be Wildly Responsible' bars across the world.
  • Kate Gibson, Global Director of Diageo in Society, said: "Drinking in moderation is key all year round, but this year's campaign, while fun and playful in nature, is a reminder that small changes can help you celebrate in a 'wildly responsible' way."
  • Stephanie Jacoby, Global Smirnoff Senior Vice President, said: "I'm so proud to see Smirnoff at the helm of this season's Drops of Advice campaign as the sponsor of our ongoing responsible drinking commitments.
  • Visit Diageo's global responsible drinking resource, www.DRINKiQ.com , for information, initiatives, and ways to share best practice.

DIAGEO AND SMIRNOFF LAUNCH NEW GLOBAL RESPONSIBLE DRINKING CAMPAIGN FOR THE FESTIVE PERIOD

Retrieved on: 
Monday, November 21, 2022

The campaign will urge people to 'be wildly responsible' and will consist of six engaging digital animations, stills from the animations as print options and pop-up 'Be Wildly Responsible' bars across the world.

Key Points: 
  • The campaign will urge people to 'be wildly responsible' and will consist of six engaging digital animations, stills from the animations as print options and pop-up 'Be Wildly Responsible' bars across the world.
  • Kate Gibson, Global Director of Diageo in Society, said: "Drinking in moderation is key all year round, but this year's campaign, while fun and playful in nature, is a reminder that small changes can help you celebrate in a 'wildly responsible' way."
  • Stephanie Jacoby, Global Smirnoff Senior Vice President, said: "I'm so proud to see Smirnoff at the helm of this season's Drops of Advice campaign as the sponsor of our ongoing responsible drinking commitments.
  • Visit Diageo's global responsible drinking resource, www.DRINKiQ.com , for information, initiatives, and ways to share best practice.

JOHNNIE WALKER COLLABORATES WITH STREETWEAR ARTIST VANDYTHEPINK AND PARTNER 88RISING TO RELEASE THE FIRST JOHNNIE WALKER BLUE LABEL BOTTLE AND NFT DESIGN INFLUENCED BY A COMMUNITY VOTE

Retrieved on: 
Friday, November 18, 2022

MIAMI, Nov. 18, 2022 /PRNewswire/ -- In celebration of a world-renowned cultural moment for the arts taking place in Miami, FL, Johnnie Walker, the world's number one Scotch Whisky* and 88rising, the pioneering music and arts collective, invite spirits and art collectors the opportunity to impact a limited edition Johnnie Walker Blue Label designed by Junghoon Vandy Son, known as VANDYTHEPINK.

Key Points: 
  • With Johnnie Walker Blue Label as his canvas, VANDYTHEPINK created a series of iconographies and colorways in collaboration with Johnnie Walker and 88rising that holders will rank upon purchase of the NFT.
  • He found beautiful synergies in these qualities in the craftsmanship of Johnnie Walker Blue Label and the community built around 88rising to conceptualize the artwork for this bottle release.
  • After December 1, the Johnnie Walker Blue Label NFT will update to reflect the community voted on artwork and become the design on the VANDYTHEPINK edition Johnnie Walker Blue Label bottles.
  • The VANDYTHEPINK x Johnnie Walker Blue Label limited edition release will drop publicly on BlockBar.com at 10AM ET on Tuesday, November 22.

Crown Royal Extends Higher Marques Portfolio with Newest Aged 29 Year Old Whisky

Retrieved on: 
Thursday, November 17, 2022

NEW YORK, Nov. 17, 2022 /PRNewswire/ -- In its most luxurious form, Crown Royal has released the newest, limited-edition addition to its family – Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky. This complex and beautiful blend has been patiently aged for no less than 29 years in Crown Royal's award-winning distillery in Gimli, Manitoba.

Key Points: 
  • One year after the release of Crown Royal 18 Year Old, the award winning whisky brand announces its oldest aged whisky to date
    NEW YORK, Nov. 17, 2022 /PRNewswire/ -- In its most luxurious form, Crown Royal has released the newest, limited-edition addition to its family Crown Royal Aged 29 Years Extra Rare Blended Canadian Whisky.
  • "Crown Royal 29 Year Old showcases our signature rye mash bill and represents the robust history of our Gimli distillery," said Stephen Wilson, Director of Whisky Engagement for Crown Royal.
  • Crown Royal 29 Year Old represents the diverse and inclusive whisky drinker who embodies modern luxury.
  • "We're thrilled to release Crown Royal 29 Year Old, our oldest aged expression to-date," said Nicola Heckles, VP, Crown Royal.

Crown Royal and Country Music Star Lainey Wilson Celebrate the Power of Music to Honor Military Heroes at "The 56th Annual CMA Awards"

Retrieved on: 
Thursday, November 10, 2022

NASHVILLE, Tenn., Nov. 10, 2022 /PRNewswire/ -- Crown Royal returned to the CMA Awards for its fifth year as the program's exclusive whisky partner, this time with country music superstar Lainey Wilson and nonprofit organization CreatiVets, a charity designed to help veterans heal through music therapy and the arts. The award-winning whisky brand celebrated Country Music's Biggest Night™, which aired live on ABC Wednesday, November 9, by raising a glass to the most generous among us, active-duty military and veterans. CreatiVets founder, Richard Casper, joined Wilson, the CMA Awards New Artist and Female Vocalist winner, live, on-stage to receive a surprise donation of $50,000, on behalf of Crown Royal. Just ahead of Veterans' Day, the brand is proud to honor Casper's selflessness and lifesaving work through the foundation and further its steadfast support of the military community.

Key Points: 
  • Leading up to the CMA Awards, country superstar Lainey Wilson surprised the veterans and packed purple bags for active duty service men and women.
  • During the private gathering, Wilson and the veterans not only packed purple bags, but also bonded over their shared love of music.
  • "Crown Royal is proud to come together with Lainey Wilson, CreatiVets, and the larger country music family to celebrate veterans who have selflessly served this country."
  • ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas."

BUCHANAN'S SCOTCH WHISKY LAUNCHES NATIONAL CAMPAIGN INVITING FANS TO CELEBRATE THEIR 100% LATINO, 100% AMERICAN DUALITY DURING THE WORLD'S LARGEST FÚTBOL EVENT

Retrieved on: 
Monday, November 7, 2022

NEW YORK, Nov. 7, 2022 /PRNewswire/ -- Buchanan's Scotch Whisky is continuing its ongoing commitment in championing Latin American pride by uniting those who embody the spirit of the 200%, proudly celebrating their 100% Latino and 100% American duality. Last fall, the brand launched its "What Glory We Are" campaign that raised a glass to the 200%ers who have always welcomed Buchanan's into their celebrations, and live the best of both worlds, honoring their dual cultural experiences and identity that lead them to live a bigger, more flavorful life. Ahead of the world's biggest fútbol event, the brand has launched its newest national creative campaign that further champions this 200% Latin American pride – on and off the field.

Key Points: 
  • Ahead of the world's biggest ftbol event, the brand has launched its newest national creative campaign that further champions this 200% Latin American pride on and off the field.
  • "When it comes to ftbol, Latin Americans bring their 200% duality on and off the field.
  • Just like how we love being part of U.S. culture, our Latinidad will never go away," said Gustavo Salguero, Brand Director, Buchanan's Whisky.
  • The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky.

GEORGE DICKEL AND LEOPOLD BROS DISTILLERY ANNOUNCE RETURN OF AWARD-WINNING RYE WHISKY COLLABORATION

Retrieved on: 
Tuesday, November 1, 2022

TULLAHOMA, Tenn., Nov. 1, 2022 /PRNewswire/ -- Last year, the collaboration between George Dickel and Leopold Bros brought whisky fans a one-of-a-kind, historically inspired blend as they sought to challenge the status quo on rye offerings in the market. This November, following the success of the inaugural release, the two distilleries are excited to announce the return of the George Dickel x Leopold Bros Collaboration Blend. By returning to the same liquid as the initial release, the brands are continuing their commitment to produce quality, authentic whisky.

Key Points: 
  • This November, following the success of the inaugural release, the two distilleries are excited to announce the return of the George Dickel x Leopold Bros Collaboration Blend.
  • This award-winning whisky blends Leopold Bros' celebrated Three Chamber Rye with George Dickel's column still rye produced at Cascade Hollow Distilling Co.
  • "The George Dickel x Leopold Bros Collaboration Blend was founded on our friendship and mutual admiration for each other as distillers.
  • Just in time for the holiday season, the return of the George Dickel x Leopold Bros Collaboration Rye makes for the perfect gift for the whisky collector in your life.

STANLEY TUCCI AND TANQUERAY NO. TEN INVITE YOU TO "MAKE IT A MARTINI NIGHT" THIS HOLIDAY SEASON

Retrieved on: 
Tuesday, October 25, 2022

NEW YORK, Oct. 25, 2022 /PRNewswire/ -- From spontaneous five o'clock cocktail hours to a lavish evening with family and friends, the martini has enjoyed quite a resurgence in 2022. In honor of the classic cocktail, Tanqueray No. TEN and martini connoisseur Stanley Tucci launch "Make It A Martini Night," spotlighting the one drink order that becomes everybody's drink order—garnished with a grapefruit twist, of course.

Key Points: 
  • TEN and martini connoisseur Stanley Tucci launch "Make It A Martini Night," spotlighting the one drink order that becomes everybody's drink ordergarnished with a grapefruit twist, of course.
  • TEN campaign Stanley Tucci keenly demonstrates how the premium, small batch gin with bursts of fresh citrus, chamomile, and botanicals can elevate the classic martini and give it the modern makeover it deserves.
  • "I'm a big fan of the martini there is something about a martini's simplicity and classic elegance, while being modern at the same time," said Stanley Tucci.
  • "Make It A Martini Night" at home with the Tanqueray Perfect TEN, Stanley Tucci's signature martini:
    Preparation: Pour 1.5 oz.

CROWN ROYAL TEAMS UP WITH NFL LEGENDS BO JACKSON AND DEMARCUS WARE FOR A HEAD-TO-HEAD BBQ COOK OFF IN SUPPORT OF THE SOUTHERN SMOKE FOUNDATION

Retrieved on: 
Monday, October 24, 2022

HOUSTON, Oct. 24, 2022 /PRNewswire/ -- Crown Royal continued their multi-year NFL partnership, which includes the "Kick off with Crown Royal" campaign by dedicating $25,000 from the Crown Royal Generosity Fund to the Southern Smoke Foundation, an organization created to take care of food and beverages workers who need it most. The donation is a part of the award-winning whisky's $1 million commitment to hospitality workers, active duty military members, and veterans throughout the NFL season.

Key Points: 
  • As the first-ever whisky sponsor of the NFL, Crown Royal continued their pledge to honor those who help fans celebrate gameday by partnering with NFL Legends, Bo Jackson and DeMarcus Ware, in a cook off at the Southern Smoke Festival.
  • The Legends collaborated with local Houston restaurateurs to create two unique Crown Royal infused BBQ sauces and went head-to-head in a BBQ sauce competition.
  • After Team Bo Jackson took an early lead, Team DeMarcus Ware came back to seal the victory for the best Crown Royal infused sauce.
  • The dispersal of funds from the Crown Royal Generosity Fund is subject to the approval of Fairfield County's Community Foundation.