Tanqueray

ENCIRC AND DIAGEO ANNOUNCE HYDROGEN POWERED FURNACE TO CHANGE THE FACE OF UK GLASS MANUFACTURING INDUSTRY

Retrieved on: 
Tuesday, December 13, 2022

Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.

Key Points: 
  • Encirc, a Vidrala company, plans to build a new furnace at its Elton plant, Cheshire, which will change the face of glass.
  • The furnace will:
    Reduce carbon emissions by 90%, with an energy mix of green electricity and low carbon hydrogen.
  • The work we and Glass Futures undertake will be shared with the UK glass industry to ensure glass remains as the packing of choice for many thousands more years!"
  • By 2030, Vertex expect to deliver nearly 4GW of low carbon hydrogen 40% of the UK Government's national target.

BULLEIT FRONTIER WHISKEY LAUNCHES THE BULLEIT PIONEER PROJECT, A MULTI-YEAR PLATFORM CHAMPIONING BOUNDARY-PUSHING INNOVATORS

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Today, Bulleit Frontier Whiskey announces The Bulleit Pioneer Project, a multi-year campaign that brings to life the brand's commitment to amplifying emerging and underrepresented voices across art, sustainability, food, and technology. The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy.

Key Points: 
  • The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy .
  • I'm honored to be a conduit in exploring The Bulleit Frontier Spirit while helping other creatives do the same.
  • ***
    "The Bulleit Pioneer Project continues our history of partnering with people and organizations on the frontier of culture," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America.
  • The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste.

CAPTAIN MORGAN UNVEILS THE FIRST-OF-THEIR-KIND, LARGER-THAN-LIFE STATUES IN HONOR OF NFL SUPERFANS

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Back for an even bigger second year as an Official Sponsor of the National Football League (NFL), Captain Morgan Original Spiced Rum continues to celebrate the heartbeat of the sport – the fans. The NFL Fan of the Year Contest, presented by Captain Morgan, honors fans who truly spice up the game through their love and passion for their teams. And this year, the No. 1 spiced rum brand is spicing it up like never before. For the first time ever, NFL superfans will be immortalized by larger-than-life statues, celebrating some of the most passionate NFL Fan of the Year nominees. But that's just the beginning.  All 32 nominees will appear in a high-impact cover peel ad execution and custom spread creative in the February issue of Sports Illustrated.

Key Points: 
  • For the first time ever, NFL superfans will be immortalized by larger-than-life statues, celebrating some of the most passionate NFL Fan of the Year nominees.
  • In the spirit of spicing things up, Captain Morgan will infuse each fan's unique personality and original spice in the custom design of the one-of-a-kind statues.
  • Fans are the heart of NFL football and deserve a platform to be celebrated," said Sam Salameh, Vice President, Captain Morgan.
  • The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum and CAPTAIN MORGAN Cherry Vanilla Spiced Rum.

Drizly Teams Up With Jenny Slate, Joel McHale and Loni Love to Host a Different Kind of Holiday Roast

Retrieved on: 
Tuesday, December 6, 2022

BOSTON, Dec. 6, 2022 /PRNewswire/ -- Not all gifts are created equal… and some shouldn't be given at all. Drizly, an Uber Company (NYSE:UBER) and a leading beverage alcohol e-commerce shop, is inspiring better gift-giving this holiday season by humorously roasting some of the worst gifts ever received in a new campaign sponsored by Diageo, the global leader in beverage alcohol.

Key Points: 
  • Teaming upwith comedians and epic roasters Jenny Slate, Joel McHale and Loni Love, Drizly has launcheda social media campaign asking fans to sharethe worst holiday gift they'veever received.
  • From now through December 12th, fans can follow Drizly on Instagram and submit the worst gift they've ever got for the holidays in the comments of Drizly's Instagram posts with Slate, McHale or Love.
  • Nine lucky winners will receive a personalized Cameo video from one of the comedians roasting that terrible gift.
  • So this year, I'm teaming up with Drizly to roast some of the worst holiday gifts ever and remind folks that you can never go wrong by gifting someone their favorite drink," said Joel McHale.

ZACAPA RUM INVITES LUXURY LOVERS TO GIVE THE GIFT OF EXCEPTIONAL CRAFT THIS HOLIDAY SEASON

Retrieved on: 
Monday, December 5, 2022

NEW YORK, Dec. 5, 2022 /PRNewswire/ -- Just in time for the holidays, Zacapa Rum has created the quintessential gift set for luxury aficionados with the world's finest tumblers from Baccarat. The prestige sipping rum is taking gifting to the next level with a limited edition set that includes: a bottle of Zacapa's luxury expression, Zacapa XO, and pair of Harmonie Tumblers from coveted luxury brand, Baccarat. Starting today, the set will be available exclusively on TheBar.com, a seamless, one-stop shop for bespoke giftings. Featuring distinctive parallel cuts from one of Baccarat's most recognizable designs, the Harmonie Tumblers are perfectly suited for a pour of Zacapa XO, an indulgent experience that unfolds with each sip.

Key Points: 
  • This limited-edition gift set showcases the most exquisite way to enjoy Zacapa XO, elevated by Baccarat's peerless craftsmanship.
  • Those seeking to add an extra special touch to their gift can do so by having their bottle of Zacapa XO personalized.
  • Holiday shoppers who purchase in-store Harmonie Tumblers will receive a custom engraving, compliments of Zacapa Rum.
  • "We're thrilled to offer a premium pairing this holiday season, whether a gift for themselves or others."

GEORGE DICKEL 17 YEAR OLD RESERVE TO RETURN JUST IN TIME FOR THE HOLIDAYS

Retrieved on: 
Thursday, December 1, 2022

TULLAHOMA, Tenn., Dec. 1, 2022 /PRNewswire/ -- Knowing a majority of Americans wait until mid-December to begin their holiday shopping1, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

Key Points: 
  • Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.
  • First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle.
  • At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube.
  • Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

Tequila Don Julio Partners with Palm Tree Crew, Co-Founded by Kygo and Myles Shear, to Celebrate Golden Moments with the Return of the Limited-Edition Tequila Don Julio Primavera

Retrieved on: 
Wednesday, November 30, 2022

NEW YORK, Nov. 30, 2022 /PRNewswire/ -- The days might be shorter in the winter, but the sunsets last a bit longer, meaning more opportunities to bask in the golden moments you never want to end. This season, the limited-edition Tequila Don Julio Primavera returns in partnership with tropical lifestyle brand Palm Tree Crew, co-founded by globally renowned DJ, producer, and musical artist Kygo and his manager Myles Shear, to celebrate the golden moments lifestyle all season long with good music, great tequila and some epic experiences along the way.

Key Points: 
  • Tequila Don Julio Primavera is available for a limited time in the U.S. where spirits-based beverages are sold for an SRP of $124.99 for a 750ml bottle.
  • Featuring a flawless balance of tasting notes including honeyed agave, a hint of spice and a light, citrus finish, Tequila Don Julio Primavera is the perfect way to celebrate the golden moments all season long.
  • Founded on the pioneering agricultural principles of Don Julio Gonzlez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila.
  • The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Aejo, Tequila Don Julio 70, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva.

Diageo India leads industry-first water stewardship initiative in partnership with renewable water technology innovator, SOURCE Global, PBC

Retrieved on: 
Wednesday, November 30, 2022

Diageo India, the countrys leading beverage alcohol company, today announced a first-of-a-kind water stewardship initiative in partnership with SOURCE Global, PBC.

Key Points: 
  • Diageo India, the countrys leading beverage alcohol company, today announced a first-of-a-kind water stewardship initiative in partnership with SOURCE Global, PBC.
  • Because SOURCE is drawn from the pure and constantly replenished water in the sky, the project will save groundwater.
  • Godawan, Diageo Indias artisanal single malt whisky, produced in the warm and dry Alwar region of Rajasthan, will be the first beverage alcohol brand to use SOURCE water.
  • SOURCE Hydropanels also operate off-grid and without electricity or traditional piped water infrastructure, reducing the carbon emissions associated with treating and transporting potable water.

"CROWN ROYAL PARTNERS WITH SALESFORCE, CROSSMINT AND VAYNER3 TO LAUNCH FIRST ENTRY INTO DIGITAL COLLECTIBLES THIS GIVING TUESDAY"

Retrieved on: 
Tuesday, November 29, 2022

NEW YORK, Nov. 29, 2022 /PRNewswire/ -- This Giving Tuesday, Crown Royal, in partnership with Salesforce NFT Cloud, Crossmint and Vayner3, will expand its tradition of generosity into Web3 through the launch of the brand's first digital collectible. Beginning Thanksgiving week, Crown Royal invites all U.S. fans 21+ to pay it forward and nominate someone deserving in their life to receive a digital crown collectible. For each crown digital collectible claimed between November 24 and December 31, 2022 (up to 75,000 total), one signature Crown Royal purple bag will be packed and sent as a care package to American military active duty members overseas as an extension of the Crown Royal Purple Bag Project, an initiative designed in partnership with Packages From Home.

Key Points: 
  • Crown Royal partnered with Crossmintwhose mission is to bring digital collectibles to life, by empowering brands and creators to build streamlined checkout and paymentexperiencesto bring this digital collectible to life.
  • This digital collectible will be open to U.S. resident 21+ adults and will not require a digital wallet, making it easy for consumers to engage.
  • While supplies last, for each claim of a digital crown, one iconic Crown Royal purple bag will be packed in honor of the recipient.
  • Vayner3, the Web3 consultancy under the umbrella of VaynerX, orchestrated this collaboration around Giving Tuesday and the brand's foray into Web3.

Diageo and Smirnoff Launch New Global Responsible Drinking Campaign for the Holidays

Retrieved on: 
Monday, November 21, 2022

Drops of advice, allows us to educate and share tips with consumers in an entertaining way, particularly ahead of the holiday season.

Key Points: 
  • Drops of advice, allows us to educate and share tips with consumers in an entertaining way, particularly ahead of the holiday season.
  • Stephanie Jacoby, Global Smirnoff Senior Vice President, said: Im so proud to see Smirnoff at the helm of this seasons Drops of Advice campaign as the sponsor of our ongoing responsible drinking commitments.
  • This campaign is in addition to the year-long efforts that Diageo and its brands support to reach consumers with messages of moderation and responsible drinking.
  • Visit Diageo's global responsible drinking resource, www.DRINKiQ.com , for information, initiatives, and ways to share best practice.