Tanqueray

Diageo Launches New Responsible Drinking Campaign “Know When to Stop” for the Holiday Season

Retrieved on: 
Thursday, November 18, 2021

Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign Know When to Stop, designed to make people stop and think about overindulgence during the festive period.

Key Points: 
  • Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign Know When to Stop, designed to make people stop and think about overindulgence during the festive period.
  • As we approach Thanksgiving and the holiday season, Diageo is committed to promoting positive drinking and educating consumers about the importance of moderation, especially during this period when overindulgence typically occurs, said Stephanie Childs, Executive Vice President, Corporate Relations, Diageo North America.
  • Commissioned by Diageo, the campaign includes a survey of legal drinking-age adults in the U.S. to gauge people's feelings and attitudes toward holiday indulgences and experiences.
  • The global campaign has been designed to drive adults of legal drinking age to DRINKiQ - a global resource to help people make responsible choices about drinking, or not drinking - for more information about drinking responsibly.

George Dickel And Social Hour Team Up To Release Seasonally Inspired Whiskey Sour Offering

Retrieved on: 
Thursday, November 18, 2021

This season, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are making it easier than ever before to enjoy an autumn-inspired craft cocktail.

Key Points: 
  • This season, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are making it easier than ever before to enjoy an autumn-inspired craft cocktail.
  • This month, both brands are teaming up to release a new premium prepared offering - the Harvest Whiskey Sour.
  • "Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending.
  • The Harvest Whiskey Sour is designed to give adults a craft cocktail experience from the comfort of their home,"said Tom Macy, Co-Founder and CEO at Social Hour Cocktails.

Here For The Holidays: Guinness Chocolate Mint Stout Aged In Kentucky Bourbon Barrels

Retrieved on: 
Thursday, November 18, 2021

The seasonal stout is brewed with dried mint leaves, aged in Kentucky bourbon barrels, and then conditioned with pure cacao to keep the flavors as true to life as possible.

Key Points: 
  • The seasonal stout is brewed with dried mint leaves, aged in Kentucky bourbon barrels, and then conditioned with pure cacao to keep the flavors as true to life as possible.
  • With a 10.8% ABV, Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels is the perfect treat to bring to a holiday party, pair with a favorite dessert, gift to the beer lover in your life or just enjoy by the fire as the temperature drops.
  • "And that's exactly what we've got here with our Chocolate Mint Stout Aged in Kentucky Bourbon Barrels.
  • Guinness Chocolate Mint Stout Aged in Kentucky Bourbon Barrels can be found on shelves across the country now for a limited time in 4-packs of 11.2oz bottles at a suggested retail price of $19.99, as well as on tap at the Guinness Open Gate Brewery in Baltimore.

This Holiday Season, Nick Offerman Swaps Pinot Grigio for Lagavulin Whisky in an Anything But Average Art Class

Retrieved on: 
Wednesday, November 17, 2021

In the latest holiday spot, 'Dram & Draw,' Nick Offerman jests with the paint n' sip phenomenon by breaking out his easel and a bottle of Lagavulin to embrace the fine art of whisky.

Key Points: 
  • In the latest holiday spot, 'Dram & Draw,' Nick Offerman jests with the paint n' sip phenomenon by breaking out his easel and a bottle of Lagavulin to embrace the fine art of whisky.
  • * Offerman's own painting is a retrospective self-portrait that revisits a fireside scene from the now-classic Holiday 2015Yule Logvideo as an homage to the longstanding friendship between Nick Offerman and Lagavulin.
  • Lagavulin will follow up the hero 'Dram & Draw' video with a second piece of holiday content starring Offerman, which will launch on the live-streaming service Twitch .
  • Lagavulin Single Malt Scotch Whisky can be purchased on ReserveBar.com , Drizly.com or the Drizly app where shipping and delivery are available.

Captain Morgan Partners With Actor Charles Melton to Put an End to "Shotface" with Delicious Captain Morgan Sliced Apple Spiced Rum

Retrieved on: 
Wednesday, November 17, 2021

"I'm proud to be joining Captain Morgan to lend my face and voice in hopes of introducing Sliced Apple Face, one delicious shot of Captain Morgan Sliced Apple at a time."

Key Points: 
  • "I'm proud to be joining Captain Morgan to lend my face and voice in hopes of introducing Sliced Apple Face, one delicious shot of Captain Morgan Sliced Apple at a time."
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    "The overwhelmingly positive response Captain Morgan Sliced Apple has received thus far has made all of us even more excited to re-introduce it on a much larger scale," said Sam Salameh, Vice President, Captain Morgan.
  • Be sure to follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on Twitter for more information on Captain Morgan Sliced Apple.
  • The Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN Black Spiced Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Gingerbread Spiced and CAPTAIN MORGAN Orange Vanilla Twist.

Bulleit Frontier Whiskey Announces Impact of Ongoing White Oak Tree Restoration as Partnership With American Forests Expands into Year Two

Retrieved on: 
Tuesday, November 16, 2021

Bulleit has emphasized white oak restoration, because they are a cornerstone species of forests in the Eastern United States that are essential to the future of so many industries, including the whiskey industry.

Key Points: 
  • Bulleit has emphasized white oak restoration, because they are a cornerstone species of forests in the Eastern United States that are essential to the future of so many industries, including the whiskey industry.
  • "We're proud that our partnership with American Forests is helping make a positive impact on the environment, and we remain committed to making meaningful differences in the years to come."
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    "The impact that Bulleit has made in restoring oak forests in only one year is astounding," says Jad Daley, president and chief executive officer of American Forests.
  • American Forests advances its mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.

Crown Royal Celebrates Military Heroes At "The 55th Annual CMA Awards," With Donation To The Bob Woodruff Foundation

Retrieved on: 
Thursday, November 11, 2021

In response, and as part of the brand's long-standing efforts to use the power of generosity to give back to our hospitality and military communities, Crown Royal and global country music entertainer Chris Young announced a donation to the Bob Woodruff Foundation at last night's "The 55th Annual CMA Awards."

Key Points: 
  • In response, and as part of the brand's long-standing efforts to use the power of generosity to give back to our hospitality and military communities, Crown Royal and global country music entertainer Chris Young announced a donation to the Bob Woodruff Foundation at last night's "The 55th Annual CMA Awards."
  • The brand hosted an intimate, pre-show performance from multi-platinum superstar Chris Youngin Nashville for active-duty military and veterans to honor these everyday heroes.
  • As part of today's announcement, Crown Royal continues to extend their efforts to support our military, whose generosity remains unmatched.
  • The Bob Woodruff Foundation (BWF) was founded in 2006 after reporter Bob Woodruff was wounded by a roadside bomb while covering the war in Iraq.

Guinness Celebrates the Season of Giving with Return of Limited-Edition 'Guinness Gives Back' Packs Benefiting Community Relief Efforts

Retrieved on: 
Thursday, November 11, 2021

Now more than ever, Guinness encourages all to share in the spirit of giving with its reimagined limited-edition Guinness Gives Back packs.

Key Points: 
  • Now more than ever, Guinness encourages all to share in the spirit of giving with its reimagined limited-edition Guinness Gives Back packs.
  • "We introduced our Guinness Gives Back packs last year to support communities in need and also bring some holiday spirit back to the season," said Nikhil Shah, Guinness Brand Director.
  • "As we head into the 2021 holiday season, it's clear that there's more work to be done.
  • Our hope is that it'll make getting together for the holidays again after the last year and half even more meaningful."

Industry-first virtual trials to begin on lightweighting glass bottles

Retrieved on: 
Tuesday, November 9, 2021

A virtual twin is a real-time digital representation of a product or process that is used to model, visualise and predict new innovations before any physical trials take place.

Key Points: 
  • A virtual twin is a real-time digital representation of a product or process that is used to model, visualise and predict new innovations before any physical trials take place.
  • The trial will research and develop a new external coating for the glass bottle to reduce the micro-cracks in the glass surface, which will allow the glass to be much lighter while maintaining its strength.
  • The lightweight glass bottle will maintain its 100% recyclability and if successful in the virtual trial, will undergo glass bottle testing from summer 2022.
  • Glass lightweighting is one of the solutions for reducing the glass sector's CO impact and carbon emissions will be reduced in both the manufacturing of the bottle and transportation of the finished goods.

Industry-First Virtual Trials to Begin on Lightweighting Glass Bottles

Retrieved on: 
Tuesday, November 9, 2021

A virtual twin is a real-time digital representation of a product or process that is used to model, visualize and predict new innovations before any physical trials take place.

Key Points: 
  • A virtual twin is a real-time digital representation of a product or process that is used to model, visualize and predict new innovations before any physical trials take place.
  • The trial will research and develop a new external coating for the glass bottle to reduce the micro-cracks in the glass surface, which will allow the glass to be much lighter whilst maintaining its strength.
  • The lightweight glass bottle will maintain its 100% recyclability and if successful in the virtual trial, will undergo glass bottle testing from summer 2022.
  • Glass lightweighting is one of the solutions for reducing the glass sectors CO impact and carbon emissions will be reduced in both the manufacturing of the bottle and transportation of the finished goods.