Diageo Launches New Responsible Drinking Campaign “Know When to Stop” for the Holiday Season
Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign Know When to Stop, designed to make people stop and think about overindulgence during the festive period.
- Diageo, maker of Guinness, Johnnie Walker and Baileys has today launched a new responsible drinking global campaign Know When to Stop, designed to make people stop and think about overindulgence during the festive period.
- As we approach Thanksgiving and the holiday season, Diageo is committed to promoting positive drinking and educating consumers about the importance of moderation, especially during this period when overindulgence typically occurs, said Stephanie Childs, Executive Vice President, Corporate Relations, Diageo North America.
- Commissioned by Diageo, the campaign includes a survey of legal drinking-age adults in the U.S. to gauge people's feelings and attitudes toward holiday indulgences and experiences.
- The global campaign has been designed to drive adults of legal drinking age to DRINKiQ - a global resource to help people make responsible choices about drinking, or not drinking - for more information about drinking responsibly.