Social commerce

Ada Announces New App Directory and a Suite of Product Updates

Retrieved on: 
Thursday, June 16, 2022

TORONTO, June 16, 2022 /PRNewswire/ -- Ada, on a mission to help the world's most innovative brands automate more valuable interactions, announced several new product launches and updates today. The Automated Brand Interaction (ABI) company has introduced new no-code builder tools, social channels, proactive SMS, and a global application directory — with additional exciting innovations in the works.

Key Points: 
  • TORONTO, June 16, 2022 /PRNewswire/ -- Ada, on a mission to help the world's most innovative brands automate more valuable interactions, announced several new product launches and updates today.
  • Ada is giving brands the tools they need to make every customer feel like a VIP.
  • "Constant consumer change is the new normal," says Ada CEO and Co-founder Mike Murchison.
  • Ada Glass for Zendesk Messaging powers asynchronous messages and a seamless handoff between Ada and agents in Zendesk Agent Workspace.

New research study confirms personalized customer experiences are a top business priority

Retrieved on: 
Thursday, June 16, 2022

BERLIN, June 16, 2022 /PRNewswire-PRWeb/ -- Productsup, the leading product-to-consumer (P2C) software company, today released the findings of its commissioned study by Forrester Consulting, "Product To Consumer Management Powers Future Commerce Opportunities." The study features a survey of 385 global business decision-makers responsible for their organization's product data strategy asking where they see growth opportunities in the next 12 months. The research shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.

Key Points: 
  • The research shows companies want to replace siloed tech stacks with a unified approach like P2C management to deliver personalized experiences across channels and succeed customer expectations.
  • Looking at the top business priorities for the year ahead, respondents ranked improving customer experience (85%) and delivering more personalized experiences by expanding and exploring new channels (73%) the highest.
  • Failure to meet customer expectations in these areas can significantly impact a company's bottom line.
  • To learn more about business leaders' commerce priorities and opportunities for the year ahead, download the full Forrester Consulting study here .

Upfluence Announces New End-To-End Affiliate Marketing Capabilities to Become the Leading All-In-One Platform Powering Sales Through Creators

Retrieved on: 
Tuesday, June 14, 2022

NEW YORK, June 14, 2022 /PRNewswire-PRWeb/ -- Upfluence announced today the release of its new affiliate marketing features that allow brands to manage the entire affiliate marketing process from within one platform. Notable capabilities include:

Key Points: 
  • With no need for additional tools or integrations, brands can now drive revenue from influencer and affiliate partnerships on one platform.
  • NEW YORK, June 14, 2022 /PRNewswire-PRWeb/ -- Upfluence announced today the release of its new affiliate marketing features that allow brands to manage the entire affiliate marketing process from within one platform.
  • "Affiliate marketing has arrived at Upfluence completing our transition to a Social Commerce platform," said Kevin Creusy, Co-CEO at Upfluence.
  • About Upfluence Upfluence is an influencer and affiliate marketing platform that allows brands and agencies to reveal their most influential customers, and run & track powerful campaigns that generate sales.

DHgate Forays Into Social Commerce, Unveils Brand New One-Stop SaaS Platform MyyShop to Make Social Power Boost Business

Retrieved on: 
Thursday, June 9, 2022

DHgate, the leading cross-border e-commerce marketplace in China, has announced the repositioning of MyyShop as a one-stop social commerce SaaS platform.

Key Points: 
  • DHgate, the leading cross-border e-commerce marketplace in China, has announced the repositioning of MyyShop as a one-stop social commerce SaaS platform.
  • To signify its transformation, MyyShop has unveiled a new logo, the global brand slogan "Social Power Boosts Business", and a brand new website .
  • We see strong growth in this new model, including the growth of the creator economy and social e-commerce around the world.
  • Whether they are a merchant, social influencer, content creator, micro trader, or individual business owner, MyyShop aims to help people turn social power into good business at every step in their cross-border e-commerce business journey."

New Report from MRM Commerce and Mavrck Finds Content Creators Are Ready to Work with Brands in the Rapidly Growing Live Shopping Space

Retrieved on: 
Wednesday, June 8, 2022

NEW YORK, June 8, 2022 /PRNewswire/ -- MRM, the leading digital-first marketing agency and Mavrck, the leading all-in-one advanced influencer marketing platform, today released a joint study, "Ask the Creators: Insights on Live Shopping." The study surveyed Mavrck's vast network of influencers to learn more about content creators' perspectives on shoppable live streams.

Key Points: 
  • The study surveyed Mavrck's vast network of influencers to learn more about content creators' perspectives on shoppable live streams.
  • While not entirely new, social commerce has accelerated in the past couple of years as social platforms have bridged gaps between commerce and content.
  • Live shopping is an organic next step for how consumers are already making their purchases.
  • There are endless opportunities for brands to leverage within the live shopping space and the time is now to get in early."

The Social Commerce Market in Egypt is Expected to be Worth More Than $15 Billion by 2024

Retrieved on: 
Wednesday, June 8, 2022

According to the Q1 2022 Global Social Commerce Market Survey, there are nearly 1.3 million social sellers in Egypt, driving the growth of the social commerce market in the country.

Key Points: 
  • According to the Q1 2022 Global Social Commerce Market Survey, there are nearly 1.3 million social sellers in Egypt, driving the growth of the social commerce market in the country.
  • By 2024, the social commerce market in Egypt is expected to be worth more than US$15 billion.
  • This growth in the social commerce industry has been largely driven by social media platforms such as Facebook, Instagram, and TikTok.
  • Egypt Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
    Egypt Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
    Egypt Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

Penny AI Raises $27 Million Series B to Accelerate the Transformation of Social Commerce Enablement Platforms

Retrieved on: 
Wednesday, June 1, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220601005242/en/
    Penny AI social commerce enablement platform purpose-built for brands to empower the modern social seller.
  • Purpose-built for global enterprises, Penny AI is a sales enablement partner of choice to some of the worlds largest direct sales companies.
  • Social Commerce - Closing the gap between customer discovery and instant transactions across social channels to track sales data and attribution in a single platform.
  • To learn about open opportunities at Penny, please visit getpenny.com/careers
    Penny AI is a social commerce enablement platform, purpose-built for brands to empower the modern social seller.

Social commerce soars as 61% of 25-34-year-olds buy on social media

Retrieved on: 
Thursday, June 2, 2022

CHICAGO, June 2, 2022 /PRNewswire/ -- The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media—and only 10% who say they avoid brands' social media pages—the opportunity for engagement is huge.

Key Points: 
  • CHICAGO, June 2, 2022 /PRNewswire/ --The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.
  • With 90% of consumers aware of brand pages/accounts on social mediaand only 10% who say they avoid brands' social media pagesthe opportunity for engagement is huge.
  • While consumers are increasingly curious about social commerce, barriers such as data security and shipping hold some back from participating.
  • What's more, nearly three in 10 Black (29%) and Asian (27%) consumers browse for products on social media but purchase on a website.

Outlook on Denmark's Social Commerce Market (2022 to 2028) - Projected CAGR of 23.4% During the Forecast Period

Retrieved on: 
Wednesday, June 1, 2022

Social Commerce industry in Denmark has recorded strong growth over the last four quarters, supported by increased e-commerce penetration and rising social commerce adoption in small cities.

Key Points: 
  • Social Commerce industry in Denmark has recorded strong growth over the last four quarters, supported by increased e-commerce penetration and rising social commerce adoption in small cities.
  • According to Q1 2022 Social Commerce Survey, social commerce industry in Denmark is expected to grow by 28.7% on annual basis to reach US$800.4 million in 2022.
  • The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 23.4% during 2022-2028.
  • Below is a summary of key market segments:
    Denmark Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
    Denmark Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028
    Denmark Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

Germany Social Commerce Industry Insights to 2028 - Growing Number of German Brands are Diving into the Social Commerce Space to Increase Their Market Share - ResearchAndMarkets.com

Retrieved on: 
Tuesday, May 31, 2022

According to Q1 2022 Social Commerce Survey, social commerce industry in Germany is expected to grow by 16.6% on annual basis to reach US$10469.6 million in 2022.

Key Points: 
  • According to Q1 2022 Social Commerce Survey, social commerce industry in Germany is expected to grow by 16.6% on annual basis to reach US$10469.6 million in 2022.
  • The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 15.1% during 2022-2028.
  • The social commerce GMV in the country will increase from US$10469.6 million in 2022 to reach US$24022.4 million by 2028.
  • In the midst of the growing social shopping trend among consumers in Germany, an increasing number of brands are diving into the social commerce space to boost their market share.