Mobile Banking Use Fueled by Enhanced Financial Management Tools, Improved Demos and Advancing Virtual Assistant Skills
WILMINGTON, Del., Sept. 13, 2023 /PRNewswire-PRWeb/ -- Keynova Group, the principal competitive intelligence source for digital financial services firms, today announced the results of the Q3 2023 edition of its semi-annual Mobile Banker Scorecard. For the fifth consecutive time, U.S. Bank earned top honors for its mobile banking capabilities and customer experience, ranking No. 1 for Overall Score in an evaluation of the country's 17 leading mobile banking offerings and placing first for Mobile App banking as well.
- For the fifth consecutive time, U.S. Bank earned top honors for its mobile banking capabilities and customer experience, ranking No.
- 1 for Overall Score in an evaluation of the country's 17 leading mobile banking offerings and placing first for Mobile App banking as well.
- --Susan Foulds, Managing Director, Keynova Group
The Q3 2023 Mobile Banker Scorecard reveals a rise in personal financial management (PFM) tools for mobile, the growing importance of demonstrating banks' mobile apps to prospective customers with informative self-directed tours or videos, and advancements in intelligent virtual assistant skills. - Simulated tours of mobile apps that showcase customer journeys for various banking and payment activities, including virtual assistants and financial management resources, is crucial to winning new customers."