Cosmetic industry

e.l.f. Cosmetics Debuts "Judge Beauty" Campaign at the Big Game, Starring Judge Judy Sheindlin and a Star-Studded Courtroom

Retrieved on:

Wednesday, February 7, 2024

Sports, Entertainment, Advertising, Communications, Football, TV and Radio, Celebrity, Cosmetics, Retail, Multimedia, Big Game, Cosmetic industry, Sun, Culture, Amazon, SKU, Lip, Crime, Sensation, HBO, Judgement, Hysterical, Beauty, Eye, Face, NFL

Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."

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Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."
Cosmetics is heading to court on Sunday, February 11, 2024, kicking off its most entertaining moment yet with its TV spot, "Judge Beauty."
(Photo: Business Wire)
The Big Game is one of the biggest moments that brings together global audiences each year and e.l.f.
“Doing a Big Game commercial has been on my bucket list for ages,” says Judge Judy Sheindlin, who is making her commercial and Big Game Debut with e.l.f.

RUDIS Achieves 80% Revenue Increase with Shopify Plus & CQL

Retrieved on:

Tuesday, February 6, 2024

RUDIS, a Marysville-based wrestling apparel company, today announced the success of its digital transformation on Shopify Plus, in partnership with digital agency CQL.

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RUDIS, a Marysville-based wrestling apparel company, today announced the success of its digital transformation on Shopify Plus, in partnership with digital agency CQL.
Launching their digital transformation just before Black Friday Cyber Monday (BFCM) 2023, RUDIS achieved the largest volume and year-over-year growth in its history, with an 80% revenue increase, a 70% order increase, and a 27% conversion rate increase.
View the full release here: https://www.businesswire.com/news/home/20240206070227/en/
RUDIS achieved its largest volume and year-over-year growth in history with its digital transformation to Shopify, in partnership with digital agency CQL.
RUDIS partnered with CQL to stabilize the new RUDIS site on Shopify Plus and then optimize the site with a rapid iteration of new features, integrations, and enhanced design and user experience.

e.l.f. Cosmetics Launches its First Beauty Shopping Experience for Apple Vision Pro: a Multi-Sensory, Immersive visionOS App, Developed by Obsess

Retrieved on:

Friday, February 2, 2024

e.l.f.

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e.l.f.
Cosmetics launches one of the first beauty shopping apps for Apple Vision Pro.
“Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led.
e.l.f.’s app for Apple Vision Pro can be downloaded for free from the new visionOS App Store ( HERE ), accessible only via Apple Vision Pro.

REVOLVE Reappoints Jennifer Baxter Moser to its Board of Directors

Retrieved on:

Friday, January 19, 2024

Bain & Company, Stanford University, Cosmetics, Cosmetic industry, Partnership, TSG, Bain, MBA, Investment, Beauty, Harvard Business School, Communication, TSG Consumer Partners, Growth, Management

LOS ANGELES, Jan. 19, 2024 /PRNewswire/ -- Revolve Group, Inc. (NYSE: RVLV) today announced the reappointment of Jennifer ("Jenny") Baxter Moser to its board of directors, effective immediately.

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LOS ANGELES, Jan. 19, 2024 /PRNewswire/ -- Revolve Group, Inc. (NYSE: RVLV) today announced the reappointment of Jennifer ("Jenny") Baxter Moser to its board of directors, effective immediately.
Baxter Moser previously served on REVOLVE's board of directors during a period of significant growth and value creation from December 2012 through July 2020.
During her 16-year tenure at TSG, Baxter Moser led investments in and served on the board of several high-growth consumer companies, including e.l.f.
Baxter Moser received a dual degree in Economics and Communications from Stanford University and an MBA from Harvard Business School.

IFF Appoints J. Erik Fyrwald as Chief Executive Officer and Board Director; Reaffirms Full Year 2023 Financial Guidance

Retrieved on:

Thursday, January 11, 2024

Cosmetics, Retail, Luxury, Chemicals, Plastics, Manufacturing, Food, Beverage, Cosmetic industry, Nalco Water, Agriculture, Science, Nutrition, Research and development, Sale, Creativity, Univar Solutions, Growth, Management

IFF (NYSE: IFF) today announced the appointment of J. Erik Fyrwald to succeed Frank Clyburn as Chief Executive Officer and member of the IFF Board of Directors, effective Feb. 6, 2024.

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IFF (NYSE: IFF) today announced the appointment of J. Erik Fyrwald to succeed Frank Clyburn as Chief Executive Officer and member of the IFF Board of Directors, effective Feb. 6, 2024.
Fyrwald brings to IFF more than four decades of executive and operational experience driving innovation and profitable, sustainable growth at leading corporations in the nutrition, agriculture and chemicals industries.
He most recently served as Chief Executive Officer of Syngenta, where he spearheaded the strategy that ultimately doubled the business and delivered exceptional shareholder value during his tenure.
We wish him all the best as he leaves IFF to pursue outside interests.”
“I am thrilled to be joining the IFF team,” said Fyrwald.

e.l.f. Cosmetics Releases True Crime Parody Documentary “Cosmetic Criminals,” Inspired by a Social Insight from Its Community

Retrieved on:

Tuesday, January 9, 2024

Cosmetics is releasing “Cosmetic Criminals,” a true crime parody documentary capturing widespread e.l.f.-pinching in households everywhere on Amazon Freevee .

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Cosmetics is releasing “Cosmetic Criminals,” a true crime parody documentary capturing widespread e.l.f.-pinching in households everywhere on Amazon Freevee .
Cosmetics releases “Cosmetic Criminals,” a branded 15-minute mockumentary playing at select AMC theatres before Paramount Pictures’ new “Mean Girls” movie and on Amazon Freevee.
(Graphic: Business Wire)
The 15-minute spot, the latest from e.l.f.’s disruptive marketing and entertainment powerhouse, is best described as a true crime parody documentary with suspenseful twists and turns.
Get more behind the scenes on e.l.f.’s first true crime parody documentary and all things e.l.f.

Beauty Innovation Announces Featured Winners In Prestigious 2023 Awards Program

Retrieved on:

Tuesday, November 14, 2023

Cream, Cosmetics, Cosmetic industry, SKIN, Bath, Haus Labs, Skin, Komodo (Hard Nights), Lotion, Beauty salon, Soap, Personal care, Beauty

LOS ANGELES, Nov. 14, 2023 (GLOBE NEWSWIRE) -- The 2023 Beauty Innovation Awards , an independent recognition platform showcasing the most outstanding companies, services, and products within the rapidly expanding Beauty industry, today announced the featured winners in their 2023 awards program.

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LOS ANGELES, Nov. 14, 2023 (GLOBE NEWSWIRE) -- The 2023 Beauty Innovation Awards , an independent recognition platform showcasing the most outstanding companies, services, and products within the rapidly expanding Beauty industry, today announced the featured winners in their 2023 awards program.
The Beauty Innovation awards takes a deep dive through a large set of categories, helping products and companies stand out to informed consumers.
The mission of the Beauty Innovation awards is to celebrate and highlight innovators and leaders in the evolving Beauty industry landscape.
The 2023 Beauty Innovation Awards attracted thousands of nominations from around the world.

Tinuiti Joins TikTok's Marketing Partners Program as Part of New Agency Category

Retrieved on:

Wednesday, November 15, 2023

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category. Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.

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NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Tinuiti , the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category.
Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.
In 2021 Tinuiti became the first US-independent agency to earn TikTok's Campaign Management badge within the TikTok Marketing Partner Program— a highly sought-after badge distinguishing the firm as an innovative partner.
TikTok's Marketing Partners Program is comprised of carefully selected and innovative 3rd party technology, service companies, and now best-in-class agencies.

e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life

Retrieved on:

Thursday, November 9, 2023

e.l.f.

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e.l.f.
e.l.f.
takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers.
e.l.f.

Third time at CIIE, Perfect Diary's parent company marching on the road of science and technology

Retrieved on:

Thursday, November 9, 2023

SHANGHAI, Nov. 9, 2023 /PRNewswire/ -- This year, Yatsen Group, the parent company of Perfect Diary, joined the Expo with the theme "A Beauty Discovery Journey Powered by Technology" and announced the layout of "Yatsen's Road of Science and Technology" on the spot, aiming to empower the Group's brands including Perfect Diary with its independent innovation and R&D strategy. In addition, Galénic, a high-end skincare brand of Yatsen Group that has been a pioneer in scientific skincare for 45 years, and EVE LOM, luxury healing skincare legend, brought their latest R&D achievements and cutting-edge products to the Expo, and took advantage of the vast stage to show Yatsen Group's continuous commitment to R&D and its roadmap of development both at home and abroad.

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One global leading cosmetic factory, Perfect Diary initiated "Integrated Research of Both Makeup and Skincare"
At this year's Expo, Huang Jinfeng released the strategic layout of "Yatsen's Road of Science and Technology"for the first time.
He said: "The national policy promotes independent innovation and quality development of the beauty industry.
Yatsen Group has ridden on the tides of policies and trends, and is committed to becoming a beauty enterprise of new technology, boasting brand development driven by science, technology and intellectual creation.
On this international stage, Yatsen Group once again presented the new R&D breakthroughs and black technology products from two high-end skincare brands, Galénic and EVE LOM.