STARRY™ Suits Up as the New Official Soft Drink of the NBA, WNBA and NBA G League
PURCHASE, N.Y., Feb. 1, 2023 /PRNewswire/ -- STARRY, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Capitalizing on the leagues' successful partnership with MTN DEW, STARRY will leverage the platform of the biggest weekend in basketball to make a splash, becoming the title partner of the NBA All-Star 3-Point Contest, which takes place on Feb. 18 in Salt Lake City, Utah, live on TNT at 8 p.m. ET.
- STARRY will premiere its all-new commercial during NBA All-Star 2023, featuring notable talent, along with a couple surprise appearances that fans are going to love.
- "STARRY will bring a fresh perspective to the NBA, WNBA and NBA G League and help elevate the game's most exciting moments."
- "We are thrilled to welcome STARRY to the NBA, WNBA and NBA G League as the leagues' new official soft drink," said Tara Mulcahy, head of marketing partnerships at the NBA.
- PepsiCo signed on with the NBA, WNBA and NBA G League as the official food and beverage partner in 2015 in a deal that includes Aquafina, Brisk, Doritos, Gatorade and Ruffles.