Online Microtransaction Market to Reach $219.4 Billion by 2032 at 13.2% CAGR: Allied Market Research
NEW CASTLE, Del., March 27, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Online Microtransaction Market by Type (In-game Currencies, Random Chance Purchase, In-game Items, Expiration, and Others), Device (PC, Gaming Console, Mobile Phones, and Others), and Payment Model (Prepay, Post-Pay, and Pay-as-you-Go): Global Opportunity Analysis and Industry Forecast, 2022-2032". According to the report, the online microtransaction industry generated $65.5 billion in 2022, and is projected to reach $219.4 billion by 2032, witnessing a CAGR of 13.2% from 2023 to 2032.
- Growth in concerns about cybersecurity and fraud risks associated with online transactions.
- On the basis of device, the PC segment held the highest market share in 2022, accounting for more than one-third of the online microtransaction market revenue, and is estimated to maintain its leadership status throughout the forecast period.
- Rise in the adoption of smartphones and the increase in reliance on mobile devices for digital interactions drive the growth of the market.
- On the basis of region, North America held the highest market share in terms of revenue in 2022, accounting for nearly one-third of the online microtransaction market revenue.