Bally's Enters Into Exclusive, Multi-Year B2B Sports Betting Agreements With Kambi Group Plc And White Hat Gaming
Combining these market-leading services with Bally's core strengths, including its expansive footprint, which will consist of 17 casinos across 11 states once ongoing projects are completed, a robust, proprietary player database, an integrated Bally Rewards program, and a cross-functional marketing operation, will support the relaunch of Bally Bet -- Bally's online sports betting platform -- which the Company expects to occur across seven states and at four retail gaming locations by the end of 2023. They will also enable Bally's to expand its OSB presence globally over time.
- Robeson Reeves, Chief Executive Officer of Bally's Corporation, said, "We are very excited to have entered into long-term agreements with both Kambi and White Hat -- two of the world's most established and trusted gaming technology companies.
- This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company."
- White Hat's PAM platform will also provide Bally's with sports betting and casino content via a mixture of direct supplier and aggregator integrations through its casino module.
- Phil Gelvan, CEO of White Hat Gaming, said, "We are excited to partner with an innovative gaming company such as Bally's, whose vision for growth and diversification complements that of White Hat.